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Budgeting In A Chaotic Economic Environment ... Factors Leading To Improvement, Nancy Coulmas
Budgeting In A Chaotic Economic Environment ... Factors Leading To Improvement, Nancy Coulmas
Association of Marketing Theory and Practice Proceedings 2010
Traditional budgets and budgeting processes have been identified as frustrating and inflexible. They are based on immovable targets and often lead to suboptimal attitudes and behaviors. When the budget process is performed in a chaotic economic environment, these negative aspects are exacerbated. This paper identifies and discusses actions that can be implemented to enhance the flexibility of budgets and their processes and to reduce the negative aspects involved.
The Effect Of Culture On Consumers’ Attitude Towards Online Shopping, Atefeh Yazdanparast
The Effect Of Culture On Consumers’ Attitude Towards Online Shopping, Atefeh Yazdanparast
Association of Marketing Theory and Practice Proceedings 2010
Consumers' attitude towards online shopping is the key to survival and profitability of online retailers in today's competitive market. The purpose of this exploratory research is to provide a deeper understanding of the role of culture on the adoption of online shopping. To this end, the Technology Acceptance Model(TAM) is adopted and then extended by examining the effect of trust and perceived e-vendors' reputation on consumers' attitude toward online shopping using US and non-US samples. The results indicate that culture plays a moderating role in the relations among antecedents and consequences of attitude toward online shopping. It can be concluded …
Attitudes Towards Consumer Transgressions In The Marketplace, Sam Fullerton, Larry Neale
Attitudes Towards Consumer Transgressions In The Marketplace, Sam Fullerton, Larry Neale
Association of Marketing Theory and Practice Proceedings 2010
A sample of 815 adults drawn from the general American population provided their perception of the appropriateness of 12 questionable consumer actions in the marketplace. The scenarios investigated ranged from illegal actions such as inflating one’s losses when filing an insurance claim to actions that while not illegal, may raise questions of ethics. The 12 scenarios exhibited a wide range of mean responses on the six-point scale thereby supporting an often stated premise that consumer ethics is situational in nature. An array of commonly employed demographic questions was also included on the Internet-based survey, and differences of opinion were documented …