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The Process Of Outreach To Under-Served Communities By National Park Service Employees, Emily Zivot
The Process Of Outreach To Under-Served Communities By National Park Service Employees, Emily Zivot
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The National Park Service (NPS) has recognized a need to conduct outreach to people from communities that it recognizes as underserved. This paper offers an examination of outreach programs that were included in a 'best practices' database by the NPS. Primary data for this study came from interviews, recorded and transcribed, with two groups of experts: NPS employees who developed or conducted outreach programs and senior managers in the NPS. Unlike traditional park programming, outreach programs are designed with non-visitors in mind. Outreach programs are supported by different rationales, have different goals, employ different methods, and offer different challenges than …