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Surface Vs. Air Shipment Of Humanitarian Goods Under Demand Uncertainty, John H. Park, Burak Kazaz, Scott Webster
Surface Vs. Air Shipment Of Humanitarian Goods Under Demand Uncertainty, John H. Park, Burak Kazaz, Scott Webster
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The combination of insufficient funds and limited information regarding the demand in regions of desperate need presents a great challenge to many humanitarian organizations. This study examines how a humanitarian organization can minimize the expected shortage in delivering relief aid to regions of need, either though surface or air transportation, in the presence of demand uncertainty with a budget constraint. The study makes four contributions. First, we show that when there is reserved supply for air transportation, it is optimal to provide a higher service level through surface shipment to regions with greater demand uncertainty. Second, we show that the …
Under Armour: Repositioning For The Global Stage, Constance R. James Ph.D., Keith Whitney J.D.
Under Armour: Repositioning For The Global Stage, Constance R. James Ph.D., Keith Whitney J.D.
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Over the last two decades, Under Armour has emerged from being the “underdog” in the Sports Apparel and Sporting Goods Industry to a leader in the industry, with a fierce attention to performance and great skill at picking up-and-coming athletes who emerge as superstars. This case underscores its administrative heritage, competitive strategy and growth potential as a global player in a highly competitive industry. It addresses the tension between being a performance brand while launching lines for women versus technology applications and conflicts between its growth strategy and macroeconomic forces. It highlights areas in which Under Armour has succeeded in …