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The Development, Implementation, And Evaluation Of An Evidence-Based Social Media Campaign Designed To Enhance Social Connectedness For First-Year University Students, Julie Vo Aug 2023

The Development, Implementation, And Evaluation Of An Evidence-Based Social Media Campaign Designed To Enhance Social Connectedness For First-Year University Students, Julie Vo

Electronic Thesis and Dissertation Repository

The primary purpose of this study was to develop, implement, and evaluate the feasibility of a 10-week, evidence-based social media campaign (“iBelong@Western”) targeting the social connectedness of first-year university students (n = 30; Mage = 18.5, SD = 4.9) in London, Ontario. The secondary purpose was to explore participant perceptions of the campaign and its impact on social connectedness. Developed over a 3-month period using evidence-based approaches (e.g., participatory action research, SMILE framework), the campaign was implemented from March-May, 2023. Feasibility was assessed using social media analytics and data from one semi-structured interview; participant perceptions were explored using …


Exploring Screen And Social Media Use Among Young Adults With Persistent Post-Concussion Symptoms, Elise Purdy Apr 2023

Exploring Screen And Social Media Use Among Young Adults With Persistent Post-Concussion Symptoms, Elise Purdy

Electronic Thesis and Dissertation Repository

This thesis details how young adults with ongoing post-concussion symptoms deal with the omnipresence of screens and social media in their daily lives. Their injuries often induce heightened sensitivities to stimuli, requiring them to commence “cognitive rest,” a treatment contested by experts in the field. While emerging literature endorses such rest during the acute phase of concussion recovery, numerous clinicians still recommend that patients reduce screen exposure (i.e., extend the rest) beyond this period until symptoms resolve. Complex dilemmas arise, however, for young adult screen users whose symptoms persist for weeks, months, and years.

Drawing upon Max van Manen’s phenomenology …


Instagram Influencers And Their Youngest Female Followers, Amanda Jenkins Aug 2022

Instagram Influencers And Their Youngest Female Followers, Amanda Jenkins

Electronic Thesis and Dissertation Repository

The purpose of this research is to gain a better understanding of the content teenage girls are surrounded by on Instagram, specifically focusing on influencer self-presentation and the impacts it can have on Instagram’s youngest female users. To do so, this research identifies and analyzes the top ten most popular influencers followed by a concentrated sample of 13–16-year-old girls. Theoretically informed qualitative analysis is used to analyze the influencers’ profiles by applying Erving Goffman’s dramaturgical approach (1956). With reference to Angela McRobbie’s (2008) work on “girl culture” and Alice Marwick’s (2015) work on “insta-fame”, the ways in which influencers code …


Recreational Nastiness Or Playful Mischief? Contrasting Perspectives On Internet Trolling Between News Media And Avid Internet Users, Yimin Chen Jun 2022

Recreational Nastiness Or Playful Mischief? Contrasting Perspectives On Internet Trolling Between News Media And Avid Internet Users, Yimin Chen

Electronic Thesis and Dissertation Repository

The term “internet trolling” has come to encompass a wide range of disparate behaviours: ranging from abusive speech and computer hacking to sarcastic humour and friendly teasing. While some of these behaviours are clearly antisocial and, in extreme cases, criminal, others are harmless and can even be prosocial. Previous studies have shown that self-identified internet trollers tend to credit internet trolling’s poor reputation to misunderstanding and overreaction from people unfamiliar with internet culture and humour, whereas critics of trolling have argued that the term has been used to downplay and gloss over problematic transgressive behaviour. As the internet has come …


Examining Canada’S Scientific Literacy Through Covid-19 Tweets, Samantha Jewett Mar 2022

Examining Canada’S Scientific Literacy Through Covid-19 Tweets, Samantha Jewett

Electronic Thesis and Dissertation Repository

Scientific misinformation spread on social media is a concern for science communicators, health communicators, and science educators alike. During the COVID-19 pandemic, the World Health Organization (WHO) released a statement that modern technology has created an infodemic, undermining the COVID-19 response effort. Misinformation spread online threatens public health and can endanger lives. So how do we combat it? The leading solution is education, in particular, equipping individuals with scientific literacy. Scientific literacy, or the ability to critically evaluate, understand, and make decisions regarding scientific information, is the goal of science curriculums globally. There has been much research over the …


Reddit And Nursing During Covid-19: A Summative Content Analysis, Julia C. Savin Nov 2021

Reddit And Nursing During Covid-19: A Summative Content Analysis, Julia C. Savin

Electronic Thesis and Dissertation Repository

Purpose: The purpose of this thesis was to explore what self-identified nurses discussed on the nursing SubReddit during the Covid-19 pandemic between March 2020 to May 2020.

Methods: The Hsieh and Shannon (2005) summative content analysis with emergent categorical development was used to categorize the naturalistic data.

Findings: Through analysis, six content categories were identified from the nursing SubReddit: (a) employers’ approaches to the pandemic; (b) emergency preparedness in response to the pandemic; (c) shared experiences; (d) nursing students and new graduate nurses; (e) coping; and, (f) gratitude to nurses.

Implications: (a) Leadership that is communication-focused will improve the quality …


The Practice Of Curation On Instagram: A Bourdieusian Approach, Eve S. Smerchinski Nov 2021

The Practice Of Curation On Instagram: A Bourdieusian Approach, Eve S. Smerchinski

MA Research Paper

Social media has become a salient part of the social world. However, social media platforms are no longer solely for conversing with others; they have become a tool for self-presentation and the curation of self. This paper explores how previous social media research and scholars can be used to understand the intentionality displayed by Instagram users as they construct their online identities and profiles. Additionally, this paper aims to further understand this process by approaching it as a process of curation through a Bourdieusian lens. Bourdieu’s sociological lens will allow for a further understanding of the intentionality behind social media …


Examining Public Health Risk Communication Via Social Media By Provincial And Local Health Authorities In Ontario During The Covid-19 Pandemic, Marc Resendes Nov 2021

Examining Public Health Risk Communication Via Social Media By Provincial And Local Health Authorities In Ontario During The Covid-19 Pandemic, Marc Resendes

Electronic Thesis and Dissertation Repository

Risk communication campaigns are essential during public health crises to inform the public about ways to mitigate, alleviate and manage potential risks. The purpose of this study was to describe risk communication on social media by Ontarian health authorities amid COVID-19, in addition to examining the strategies that guided their social media use. This was completed through (a) a narrative review of risk communication literature; (b) a qualitative content analysis of select health authority Twitter messaging following three major COVID-19 milestones; and (c) key informant interviews with those coordinating social media responses to COVID-19. Information giving and news updates were …


Social Media Use, Social Connectedness, And Physical Distancing Among University Students During The Covid-19 Pandemic, Olivia Holmes Aug 2021

Social Media Use, Social Connectedness, And Physical Distancing Among University Students During The Covid-19 Pandemic, Olivia Holmes

Electronic Thesis and Dissertation Repository

The overall purpose of this cross-sectional, survey-based study was to examine university students’ social media use, perceptions of in-person and online social connectedness, and feelings about physical distancing during the early phases of the COVID-19 pandemic in Ontario, Canada. University students’ (N = 1,588; Mage = 22.4, SD = 5.1; 80.6% female) survey responses revealed high levels of in-person (Mitem = 4.4, SD = 0.8) and online (Mitem = 3.8, SD = 0.7) connectedness. Students who reported greater perceptions of connectedness were those whose social media use: (a) had “increased greatly” since the start …


Teachers’ And Students’ Experiences Using Social Media As A Pedagogical Tool Within Classrooms: A Systematic Literature Review, Rozan Trad May 2021

Teachers’ And Students’ Experiences Using Social Media As A Pedagogical Tool Within Classrooms: A Systematic Literature Review, Rozan Trad

Electronic Thesis and Dissertation Repository

This study is a systematic literature review (SLR) that intended to understand the reported views and experiences of teachers and students about using social media in elementary and secondary classrooms in existent literature. This SLR also explored the pertaining challenges in using social media in classroom settings and implications of using social media in education. A total of 40 articles were included for the SLR and thematic data analysis was implemented. Reported findings show that using social media in classrooms was positively and negatively perceived by teachers and students, where positive perceptions overweighed negative ones. Social media was viewed as …


The Impact Of Using Social Media To Understand The Pandemic: Does It Spread Conspiracy And Discourage Health-Protective Behaviours?, Kitara Patry Apr 2021

The Impact Of Using Social Media To Understand The Pandemic: Does It Spread Conspiracy And Discourage Health-Protective Behaviours?, Kitara Patry

Brescia Psychology Undergraduate Honours Theses

This study investigates the interplay between social media use for COVID-19 related information, belief in COVID-19 conspiracy theories, and the negative behaviours associated with these conspiracy theories that manifest in participants’ disregard of health-protective behaviours. Participants (N = 69) were recruited from an all-female undergraduate population and completed one online questionnaire. The questionnaire included demographic information and experience with the pandemic. Questions about COVID-19 conspiracy theories and health-protective behaviours were adapted from Allington et al.’s (2020) research. A Pearson correlation analysis for using social media or traditional news as a main source of COVID-19 information was not significant with measures …


Social Media As A Predictor Of Depression Rates Among Male Versus Female Adolescents During The Covid-19 Pandemic, Kaylee A. Fishback Jan 2021

Social Media As A Predictor Of Depression Rates Among Male Versus Female Adolescents During The Covid-19 Pandemic, Kaylee A. Fishback

Undergraduate Honours Theses

Technology use has drastically and progressively increased as the COVID-19 pandemic has continued to unfold. Adolescents are now reliant on technology for their education, in addition to communication with friends and family (Pfefferbaum & North, 2020). With the recency of the pandemic, research on the effects of increased internet and social media use for adolescent mental health is decidedly underdeveloped. This study aimed to fill the research gap by examining how the frequency of male and female adolescents’ social media use is associated with depression rates during the pandemic by using a longitudinal design. Participants for this study included 351 …


Exploring Nursing Student Use Of Instagram: Selfies And Soliloquies And #Becominganurse With Evolving Digital Footprints, Kingsley Ks Au Nov 2020

Exploring Nursing Student Use Of Instagram: Selfies And Soliloquies And #Becominganurse With Evolving Digital Footprints, Kingsley Ks Au

Electronic Thesis and Dissertation Repository

Background: The availability and adoption of social media technologies suggests that nurses, nursing students, and patients simultaneously use the same digital platforms for all manners of everyday communication. An issue within nursing education pertains to how nursing students use this form of technology during their undergraduate education and its subsequent outward professional impact on the profession.

Purpose: This study explores the ways in which nursing students use social media technology within/for nursing education.

Methodology: This study employs Kozinet’s (2015) netnography, alongside elements of grounded theory and visual methodology.

Sample and setting: The study was conducted by examining pictures and …


Examining The Impact Of Social Media On Youth Self-Perceived Mental Health, Chantal Singh Aug 2020

Examining The Impact Of Social Media On Youth Self-Perceived Mental Health, Chantal Singh

Electronic Thesis and Dissertation Repository

Background: The development of social media has altered the lives of individuals worldwide enabling people to connect and share opinions, content, and even life milestones with one another. Further, the use of social media platforms has significantly increased over the past decade, particularly popular among youth. To date, it is estimated that 86% of Ontario youth use social media on a daily, and more than half of today’s youth report utilizing social media platforms multiple times per day. With the rise of social media among youth, questions have begun to emerge whether the use of these communication technologies are …


There Is More To Snapchat Than Snapping: Examining Active And Passive Snapchat Use As Predictors Of Anxiety In Adolescents, Nicole A. Orlan May 2020

There Is More To Snapchat Than Snapping: Examining Active And Passive Snapchat Use As Predictors Of Anxiety In Adolescents, Nicole A. Orlan

Undergraduate Honours Theses

Social media’s adoption in society continues to increase, and past research has found significant relationships between social media use and anxiety in young adolescents. The current research focused solely on Snapchat, as it is currently one of the most popular platforms among adolescents; however, it is also one of the least researched. This research aimed to explore Active and Passive Snapchat Use as predictors of anxiety in adolescents over time. This study focused on what people are actually doing while using Snapchat rather than the amount of use. Adolescents (N = 105, 21.2% male and 78.8% female) from High Schools …


Resignation Or Resistance? Examining The Digital Privacy Attitudes And Behaviours Of East Yorkers, Kaitlyn Cavacas Dec 2019

Resignation Or Resistance? Examining The Digital Privacy Attitudes And Behaviours Of East Yorkers, Kaitlyn Cavacas

Electronic Thesis and Dissertation Repository

Digital technologies have become enmeshed in everyday life causing the public to become exposed to potential privacy risks through data collection and aggregation practices. Further, the upsurge in use of social networking platforms has also created opportunities for privacy violations through institutional and social surveillance. Employing a qualitative thematic analysis, this study explores how adults (N=101) living in East York, Toronto, navigate privacy through their use of the internet and digital services. Participants expressed feelings of mistrust, loss of control, resignation, and perceived self-unimportance with regards to their digital data. Importantly, others noted their desire and attempts to …


Exploring The Perceived Effects Of Student Online Sharing Of Environmental Artwork, Jocelyn Perras Apr 2019

Exploring The Perceived Effects Of Student Online Sharing Of Environmental Artwork, Jocelyn Perras

Electronic Thesis and Dissertation Repository

This case study research examined the process of secondary school students creating and sharing site-specific artworks online as part of their environmental art production assignment. Student participant perceptions of the production of their place-based sculptures, as well as their palimpsest artworks, are examined within the context of interactive posting of images and commentary within a social media platform. Participants’ responses point to several critical factors in the organization and active operation of visual art assignments in which students engaged via a digital sharing site (e.g., students’ online posting needs resemble their offline communication needs). Although enthusiastic about producing environmental artwork, …


Exploring The Characteristics And Behaviours Of Nurses Who Have Attained Microcelebrity Status On Instagram, Hanna Kerr Jan 2019

Exploring The Characteristics And Behaviours Of Nurses Who Have Attained Microcelebrity Status On Instagram, Hanna Kerr

Electronic Thesis and Dissertation Repository

Instagram is a social media platform that enables users to share images and videos worldwide. Some nurses have utilized Instagram to document their experiences as a nurse and have subsequently gained microcelebrity status. In this qualitative content analysis, publicly accessible Instagram posts were analyzed to identify the characteristics and behaviours of nurses who have active microcelebrity status on Instagram.

Data analysis revealed five themes of Instagram posts: (a) engaging Instagram users; (b) educational opportunities and insights; (c) nursing related humour; (d) emotions experienced by nurses; and, (e) media and narratives including patient details or work context. Messages were primarily positive …


Transgender Youtubers And The Power Of Coming Out: Existentialism, Gender Performance, And Self-Actualization, Meghan Miller Oct 2018

Transgender Youtubers And The Power Of Coming Out: Existentialism, Gender Performance, And Self-Actualization, Meghan Miller

Electronic Thesis and Dissertation Repository

The transgender community has historically faced discrimination and oppression. However, the internet has emerged as a preeminent resource for transgender people to seek community and visibility, with YouTube acting as an especially valuable visual repository of self-representation. The present research is concerned with examining how transgender YouTube creators use the platform for self-actualization through the lens of existentialist and gender performance theory. Employing a qualitative content analysis of gender disclosure videos to explore this problem, this study shows how transgender YouTubers seek personal authenticity and self-disclosure, especially with the help of and in relation to their audiences. Further, having come …


Snapchat And Its Relationship To Alcohol Consumption And Associated Behaviours, Kellie S. Thomas May 2018

Snapchat And Its Relationship To Alcohol Consumption And Associated Behaviours, Kellie S. Thomas

Undergraduate Honours Theses

The current study examined the relationship between Snapchat use, alcohol consumption and associated behaviours and motivations. The participants in the study were 200 undergraduate students enrolled at Western University. Participants in the control condition watched a video made up of 11 Snapchats where subjects were consuming water, the experimental condition was identical except subjects were consuming alcoholic beverages. Regression analyses indicated that relationship management motivation (RMM) and self-enhancement motivation (SEM) were the most significant predictors across condition and gender. Implications are discussed.


Self Presentation Of Select Female Athletes On Instagram And Public Responses, Erin Ratelle Feb 2018

Self Presentation Of Select Female Athletes On Instagram And Public Responses, Erin Ratelle

Electronic Thesis and Dissertation Repository

Social media sites vastly have changed the ways in which athletes can interact with their fans. Positioned within the area of feminist cultural studies, this thesis employs a mixed-methods approach to examine how 8 selected female athletes display their bodies on Instagram via posted photos; how the public responds to this content via photo comments; and how these interactive postings fit with wider socio-cultural and historical contexts of women’s bodies in sport and physical activity. Using Erving Goffman’s theory on self-presentation and Jurgen Habermas’ theory on the public sphere, I conceive Instagram as both stage and space for public deliberation. …


The E-Writing Experiences Of Literary Authors, Kathleen Schreurs Sep 2017

The E-Writing Experiences Of Literary Authors, Kathleen Schreurs

Electronic Thesis and Dissertation Repository

The e-writing experience is new and not yet fully understood and there is a story to be told about the enigmatic term e-writing and its impact on authors in the e-paradigm. In this study I collected understandings of e-writing by exploring the experiences of literary authors through qualitative case studies. I set out to find answers amidst two interconnected plots of inquiry. The first plot examined e language, in particular the term e-writing, and asked how authors understand the term e-writing and how their experiences contributed to that meaning. The second storyline asked how the digital revolution and resulting e-culture …


Jihad And Hashtags: Women's Roles In The Islamic State And Pro-Jihadist Social Networks, Rachel K. Inch Sep 2017

Jihad And Hashtags: Women's Roles In The Islamic State And Pro-Jihadist Social Networks, Rachel K. Inch

MA Research Paper

Over a one-year period from January 2015 to January 2016, a team of researchers collected nearly 100,000 Tweets from female operated Twitter accounts that exhibited pro-Islamic State (IS) affiliations. The following exploratory research paper aims to address two questions: (1) will identifiable patterns of engagement be revealed through a thematic analysis of Tweets posted by pro-IS women?, and (2) do these patterns illuminate the roles pro-IS women occupy online and in real-time social networks? This research paper intends to challenge the gendered assumption that women play strictly supportive roles within the boundaries of the IS, and demonstrate that IS female …


Do You “Like” Me?: Reassurance Seeking On Facebook And Depression, Callista Forchuk Jul 2017

Do You “Like” Me?: Reassurance Seeking On Facebook And Depression, Callista Forchuk

Electronic Thesis and Dissertation Repository

The objective of this study was to expand interpersonal theories of depression by incorporating online social behaviour. This study assessed the influence of Facebook reassurance seeking on concurrent depressive symptoms, as well as the moderating role of attachment anxiety in this relation. A sample of 458 undergraduates (68% female; mean age 18.54) completed self-report computer-based questionnaires of offline reassurance seeking, Facebook reassurance seeking, attachment style, and depression. Contrary to hypotheses, Facebook reassurance seeking was not associated with depressive symptoms. However, there was an interaction whereby, for those higher in attachment anxiety, more Facebook reassurance seeking was associated with lessened depressive …


“Follow Me So I Can Dm You Back”: An Exploratory Analysis Of A Female Pro- Isis Twitter Network, Joseph A. Varanese Nov 2016

“Follow Me So I Can Dm You Back”: An Exploratory Analysis Of A Female Pro- Isis Twitter Network, Joseph A. Varanese

Electronic Thesis and Dissertation Repository

The purpose of this study is to explore a network of female pro-Islamic State of Syria and Iraq (ISIS) supporters on Twitter. To do so, I identified twenty Twitter accounts (n=20) through snowball sampling, and analyzed their network comprising 5,861 vertices and 12,034 edges. I studied the network using three social network analysis metrics—Freeman’s normalized betweenness centrality, average geodesic distance, and tie strength. Females in the sample were more influential than males, and as a result, had a greater ability to radicalize other females within their network. Further, I observed that it took females longer than expected to …


Learning To Be Women: A Study Of Adolescent Girls In Rural Ontario, Laura Lockhart Sep 2016

Learning To Be Women: A Study Of Adolescent Girls In Rural Ontario, Laura Lockhart

Electronic Thesis and Dissertation Repository

In order to explore the forming subjectivities of rural young women, the material and discursive conditions of girls’ lives are examined with a focus on how rural adolescent girls come to understand themselves within their worlds, how their consciousness of limitations and possibilities develops, and how this translates into agency and self-direction. The analysis draws on data collected during five months of ethnographic research with seven grade ten, eleven, and twelve female students in a rural community in Ontario’s near north. It starts from their experiences in order to look at their lives and options from their standpoint.

Using Bourdieu’s …


"Support For Sisters Please": Comparing The Online Roles Of Al-Qaeda Women And Their Islamic State Counterparts, Hillary Peladeau Aug 2016

"Support For Sisters Please": Comparing The Online Roles Of Al-Qaeda Women And Their Islamic State Counterparts, Hillary Peladeau

Electronic Thesis and Dissertation Repository

This study evaluates female roles in pro-jihadist terrorism by examining online content. Data was collected from 36 Twitter accounts of women associated with al-Qaeda (AQ) affiliated groups for a period of six months. The purpose for collecting this data was to: 1) compare how traditional female roles, as constructed within a jihadi-Salafist ideology, are reproduced and challenged on social media; 2) and determine the extent that AQ-affiliated women conform to roles outlined in Huey’s classification of females in pro-Islamic State (IS) Twitter networks. The results of this study reveal that women’s traditional roles in pro-jihadist activities are reproduced on Twitter. …


Terror On Twitter: A Comparative Analysis Of Gender And The Involvement In Pro-Jihadist Communities On Twitter, Eric W. Witmer Aug 2016

Terror On Twitter: A Comparative Analysis Of Gender And The Involvement In Pro-Jihadist Communities On Twitter, Eric W. Witmer

MA Research Paper

Social media has become the milieu of choice to radicalize young impressionable minds by terrorist organizations such as al Qaeda and the Islamic State. While a plethora of research exists on the recruitment and propaganda efforts by terrorist organizations there is limited number of quantitative studies that observe the relationship of gender and the involvement in online radical milieus. This current research will build upon prior studies through the comparative analysis of 750 unique Twitter accounts supporting the IS and the affiliates of al-Qaeda that were non-randomly sampled between January and September of 2015. The research aimed to address the …


Contentious Information: Accounts Of Knowledge Production, Circulation And Consumption In Transitional Egypt, Ahmad Kamal Apr 2015

Contentious Information: Accounts Of Knowledge Production, Circulation And Consumption In Transitional Egypt, Ahmad Kamal

Electronic Thesis and Dissertation Repository

While the 2011 Egyptian Uprising renewed attention to revolutionary news platforms such as Al-Jazeera and Facebook, citizens continued to be understudied as active consumers of information. Yet citizens’ perceptions of their informational milieu and how they responded in consuming, processing, and interpreting facts offer crucial insight into the turbulent transition that followed the initial uprising. This study analyzes Egyptian citizens’ accounts of their information environment and practices amid socio-political change. Semi-structured interviews were conducted with 31 politically-engaged citizens from various political and professional backgrounds. Participants were asked to discuss the state of public discourse, the institutions responsible for the circulation …


Global Citizenship Through The Eyes Of The Grade Seven Elementary Students: A Case Study, Eva Jaberi Sep 2014

Global Citizenship Through The Eyes Of The Grade Seven Elementary Students: A Case Study, Eva Jaberi

Electronic Thesis and Dissertation Repository

This case study in Southwestern Ontario, Canada explores 22 grade seven students' perceptions about global citizenship, their stance as global citizens and the sources that students draw upon for global learning. Using the Global Citizenship framework and existing theories in the field, this exploratory case study addresses the lack of empirical enquiry in the literature, revealing the roles of schools, the media/social media and the family in shaping emerging global citizens. This study provides evidence that students relate being Canadian to being global citizens. Their global learning mainly happens outside of school. The majority of participants reflect the passive form …