Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
Developing Integrated Object-Oriented Conception Of Geomarketing As A Tool For Promotion Of Regional Sustainable Development: The Case Study Of Ukraine, Volodymyr M. Anderson
Developing Integrated Object-Oriented Conception Of Geomarketing As A Tool For Promotion Of Regional Sustainable Development: The Case Study Of Ukraine, Volodymyr M. Anderson
Regional Research Institute Working Papers
In the paper we propose and discuss new vision of geomarketing as a tool for promotion of regional sustainable development. Integrated object-oriented conception of geomarketing was designed by adoption and elaboration of some new ideas and approaches, such as “place marketing”, “non-profit marketing”, “counter-marketing”, “collaborative spatial decision-making”, “endogenous regional development”, “regional sustainable development”, “public-private partnership”. We explore how geomarketing in such a comprehension may be implemented in business and public administration, regional development policy making on example of some Ukrainian firms, regional governments, and communities. The proposed geomarketing conception is based on integration of three different interpretations of geomarketing: 1) …