Digital Commons Network^™

“What Sort Of Man Reads Playboy?”: Gender, Heterosexuality, And Reader Letters In Playboy Magazine, 1953-1963, Kess Carpenter

Major Papers

Existing Playboy scholarship overlooks the significance of magazine’s audience outside of the bachelor subculture it fathered in the 1950s. In fact, consumers fitting Playboy’s desired readership of white, financially affluent, single men formed only a small percentage of its actual subscribers. This study makes evident that students, soldiers, sailors, military servicemen, middle- and working- class men, both single and married, as well as women, made up most of its readership. To date, no historical study has been conducted of reader letters to Playboy, which reveal the magazine’s significance to this audience.

This paper argues that postwar men used Playboy as …

Body Image Disturbance And Social Networking Site Behaviours, Alicia Marie Berze-Butts

Electronic Theses and Dissertations

Social Networking Sites (SNSs) are becoming increasingly popular in modern society, with emerging research indicating that appearance focused SNS use in particular is associated with body image concerns. The present study investigated body image disturbance and appearance related SNS behaviours, including engaging in appearance comparisons and self-photo (“selfie”) activities. A sample of 358 Canadian university students (259 females and 93 males) aged 17 to 57 years (M = 21.93 years, SD = 5.30 years) completed an online questionnaire consisting of self-report measures assessing body image disturbance, appearance comparison, selfie taking, selfie sharing, selfie investment, and selfie editing. Results indicated that …