Digital Commons Network^™

The Rhetoric Of Store-Window Mannequins, Emma Engdahl, Marie Gelang, Kurt Zemlicka

OSSA Conference Archive

This collaborative paper examines the visual rhetoric of mannequins: the embodied media representation of the future consumer. Citing material evidence from Sweden, the USA, Egypt, Singapore, and China, the paper explores the visual arguments of mannequins as they embody female and male con-structions of identity, position, and power, both reflecting and shaping social doxa with regard to gender norms, sexuality, religious behavior, end even nationality.