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An Examination Of Consumer Perceptions Of Sponsorship Authenticity Between A Major Beer Brand And Professional Women’S And Men’S Hockey Leagues, Matthew Reid Jan 2023

An Examination Of Consumer Perceptions Of Sponsorship Authenticity Between A Major Beer Brand And Professional Women’S And Men’S Hockey Leagues, Matthew Reid

Electronic Theses and Dissertations

Alcohol sponsorship of women’s professional hockey in North America began in 2019, yet men’s professional hockey has received financial support from alcohol brands for decades. The purpose of this thesis was to examine consumer perceptions of sponsorship authenticity as they relate to beer sponsorship of professional men’s and women’s hockey leagues. Moreover, this study examined the differences of gender on perceptions of authenticity towards the two alcohol and sport sponsorships, as well as two correlations: first, between alcohol consumption and sponsorship authenticity, and second, between attitudes towards alcohol sponsorship and sponsorship authenticity. A quantitative, cross-sectional design was utilized, and its …


“You’Re Not My Leader.” The Impact Of Gender And Ethnic Stereotypes On Leadership Evaluations, Arief B. Kartolo Jan 2022

“You’Re Not My Leader.” The Impact Of Gender And Ethnic Stereotypes On Leadership Evaluations, Arief B. Kartolo

Electronic Theses and Dissertations

The effectiveness of a leader is important to the success of an organization across many levels. Because the effectiveness of leadership is subject to the evaluation and perception of followership, it is often influenced through biases and expectations – such as stereotypes. Although ample studies have demonstrated the impact of stereotyping on leadership roles, several gaps still need to be addressed in the literature. First, the literature tends to focus on the impact of gender stereotypes, while fewer studies have considered the impact of ethnic stereotypes on leadership roles. Second, few studies have investigated the impact of stereotypes based on …


The Experience Of Transitioning For The Transgender Person: An Appreciative Inquiry Approach To Advance Gender Affirming Care, Shelley Evans Jan 2022

The Experience Of Transitioning For The Transgender Person: An Appreciative Inquiry Approach To Advance Gender Affirming Care, Shelley Evans

Electronic Theses and Dissertations

Background. The process of transitioning has a significant impact on improving quality of life among transgender and nonbinary people (Johansson et al., 2010). Transitioning is the act of moving towards a gender identity that feels more aligned with internal identity (Rankin & Beemyn, 2012). However, despite promising research that supports the benefits of medical, social and/or legal transitioning, the understanding of the experience has not been fully explored (Evans et al., 2021), and it is a barrier to advancing the delivery of gender affirming care among nurses, other health care providers, and health care organizations. There is a need to …


Body Image Disturbance And Social Networking Site Behaviours, Alicia Marie Berze-Butts Jun 2021

Body Image Disturbance And Social Networking Site Behaviours, Alicia Marie Berze-Butts

Electronic Theses and Dissertations

Social Networking Sites (SNSs) are becoming increasingly popular in modern society, with emerging research indicating that appearance focused SNS use in particular is associated with body image concerns. The present study investigated body image disturbance and appearance related SNS behaviours, including engaging in appearance comparisons and self-photo (“selfie”) activities. A sample of 358 Canadian university students (259 females and 93 males) aged 17 to 57 years (M = 21.93 years, SD = 5.30 years) completed an online questionnaire consisting of self-report measures assessing body image disturbance, appearance comparison, selfie taking, selfie sharing, selfie investment, and selfie editing. Results indicated that …


What Do You See When You Look At Me? Social Media, Socialized Gender Variables, And Disordered Eating Among Adolescent Girls, Annamaria Mcandrew Oct 2020

What Do You See When You Look At Me? Social Media, Socialized Gender Variables, And Disordered Eating Among Adolescent Girls, Annamaria Mcandrew

Electronic Theses and Dissertations

The present study examined sociocultural factors associated with disordered eating among adolescent girls. The objective of Part 1 of the study was to explore the associations between social media use, socialized gender variables, and eating pathology. Participants were 238 adolescent girls between 14 and 17 years of age. Participants completed online measures assessing eating pathology, objectified body consciousness, social media use, and self-esteem. Results of Part 1 indicated that girls used photo-based social media applications – in particular, Instagram and Snapchat – for between one and four hours per day. Time spent using and frequency of checking social media were …


Motherhood And Academia: Exploring The Experiences Of Graduate Student And Faculty Mothers Within The Southwestern Ontario Context, Kimberly Hillier Mar 2020

Motherhood And Academia: Exploring The Experiences Of Graduate Student And Faculty Mothers Within The Southwestern Ontario Context, Kimberly Hillier

Electronic Theses and Dissertations

A qualitative narrative approach was utilized to explore the experiences of 11 women who balanced or were currently balancing motherhood and academia. The purpose of this qualitative research study was to explore the experiences of graduate student mothers who were currently enrolled in a graduate program, mothers who recently completed a graduate program within a five-year time frame, and faculty members who were mothers at the time of their graduate student careers. More specifically, this study explored the experiences five graduate student mothers; two recent graduates of a graduate program; and four faculty or adjunct employees, from a local university …


Social Information Processing Deficits, Intimate Partner Violence, And Coercive Control In Dating Couples, Jillian Glasgow Nov 2019

Social Information Processing Deficits, Intimate Partner Violence, And Coercive Control In Dating Couples, Jillian Glasgow

Electronic Theses and Dissertations

The current study investigated how social information processing (SIP) deficits are related to intimate partner violence (IPV) and coercive control among heterosexual dating couples. I assessed four steps of Crick and Dodge’s (1994) six-step SIP model, namely: attitudes and attributions, goal setting, coping response generation, and coping response selection. I used Dutton and Goodman’s (2006) theorized model of coercive control, which included assessing demands, surveillance, threats, and victims’ responses to demands. I hypothesized that (a) SIP deficits would be interrelated; (b) participants responding in timed conditions would show more SIP deficits, given theory and research (e.g., Eckhardt et al., 2012) …


Gender And The Body: Exploring The Relationship Between Eating Disorders And Sexual Activity, Emma Foong Jun 2019

Gender And The Body: Exploring The Relationship Between Eating Disorders And Sexual Activity, Emma Foong

Electronic Theses and Dissertations

Drawing from the insights provided by feminist theory, this study explored the relationship between eating disorders, body image, and sexual activity. The desire behind most individuals with eating disorders is to achieve a “perfect body” (Barth & Starkman, 2016). Key to this inquiry was to find out whether or not a positive body image led to an increase of sexual activity, and if a negative body image led to a decrease of sexual activity. Using a qualitative methodology, this study employed semi-structured interviews, participants expressed that on days they feel confident about their bodies, they were more likely to engage …


“Too Many Boys In My Major”: Exploring The Gendered Experiences Of International Students At Home And Away, Jieyun Zhao Sep 2018

“Too Many Boys In My Major”: Exploring The Gendered Experiences Of International Students At Home And Away, Jieyun Zhao

Electronic Theses and Dissertations

My main objective in conducting this research study is to explore the gendered experiences of six international undergraduate students in their home countries, and in Canada. Studying as a graduate student in the Faculty of Education focusing on education administration, together with the support from the ISC (International Students Center) administrators, I was able to conduct research in the University X, Ontario, Canada. I used a case study method as my qualitative research strategy, and interview process as my research method. Personal interviews were conducted with each of the six participants, who were all international undergraduate students studying at the …


How Can I Help? How Emerging Adults Respond To Victims Of Dating Aggression, Jillian Catherine Siobhan Glasgow Oct 2015

How Can I Help? How Emerging Adults Respond To Victims Of Dating Aggression, Jillian Catherine Siobhan Glasgow

Electronic Theses and Dissertations

The current study investigated how young adults (i.e., helpers) who are approached by a dating aggression (DA) victim respond to the victim. It was hypothesized that most helpers would give helpful responses, that women would give more helpful responses than men, that female victims would receive more helpful responses than male victims, and that helpers’ attributions and attitudes would predict type of responses given. Students (N = 162) completed online measures of demographics, hostile attribution bias, attitudes about gender roles, attitudes about DA, and questions assessing help-giving experiences. Helpers gave more helpful than unhelpful responses, men gave more unhelpful responses …


Selfie, Laryssa Lillian Brooks Oct 2015

Selfie, Laryssa Lillian Brooks

Electronic Theses and Dissertations

A complex field with many intersections such as race, class, and sexuality, feminism has many dialogues and tensions. Selfie is a creative text that examines the tensions surrounding white, middle-class North American women. Surrounded by patriarchal mass media such as television shows, movies, and books, these young women are inundated with a dominant encouraged identity situated within a heterosexual gender binary; it invalidates the actual lived experiences of women. Consequently, feminists and non-feminists alike disagree on a clear definition of “woman.” This conflict has escalated to the gender policing of women by women, and a significant decrease in the number …


The Role Of Gender On Perceptions Of Stalking And Harassment Behaviour Within Same And Cross-Sex Relationships: Evidence From University And Law Enforcement Samples, Heather Alison Finnegan Jul 2015

The Role Of Gender On Perceptions Of Stalking And Harassment Behaviour Within Same And Cross-Sex Relationships: Evidence From University And Law Enforcement Samples, Heather Alison Finnegan

Electronic Theses and Dissertations

Researchers investigating perceptions of stalking have enhanced understanding of the role of gender (i.e., perceived social roles based on sex) on subjective appraisals of harassment behaviour following the dissolution of a romantic relationship. According to data collected from student and community samples, a man harassing a woman (M-W) elicits greater recommendations for police intervention, as well as a tendency to anticipate more harm, than when the same behaviour is perpetrated by a woman against a man (W-M; Cass, 2008; Finnegan & Fritz, 2012; Phillips et al., 2004; Sheridan & Scott, 2010). Although cases of stalking often come to the attention …


Reading Relationships In Jane Austen's Mansfield Park And Pride And Prejudice, Joanna Claire Bell Marzec Jan 2014

Reading Relationships In Jane Austen's Mansfield Park And Pride And Prejudice, Joanna Claire Bell Marzec

Electronic Theses and Dissertations

This multi-disciplinary study of reading in Austen's Mansfield Park and Pride and Prejudice investigates the relationships of people, books, and ways of reading as represented in these books, placing them in the context of reading practices in Austen's time. The first chapter examines reading materials and reading spaces in Austen's period, showing how Austen's representation of books and libraries reveals character and social expectations. Chapter Two focuses on the reading practices of the eighteenth and early nineteenth centuries, arguing that the way characters read sheds light on their social interactions. The performative aspect of reading, particularly reading aloud, is analyzed …


Gender, Class And Curriculum At W.D. Lowe Technical Secondary School, 1923-1973: A Study In Continuity And Change, Kael Rodrique Sharman Jan 2014

Gender, Class And Curriculum At W.D. Lowe Technical Secondary School, 1923-1973: A Study In Continuity And Change, Kael Rodrique Sharman

Electronic Theses and Dissertations

In June 1973, a series of contextual changes took their toll, ending the means by which W.D. Lowe Technical School (WDLTS, previously called Windsor-Walkerville Technical School) enriched Windsor's students for 50 years, marking the end of a unique kind of academic performance. Its story punctuated with external influences compounding to create a school culturally earmarked with the moniker `Lowe Tech'. However, while historical aspects of policy, attitudes, and pragmatic foci of technical schools have changed, the particular approach WDLTS had in building the technical and creative capacities of students have yet to be investigated. WDLTS offers compelling insights into the …


Not A Yes Or No Question: Critical Perspectives On Sex And Gender In Forensic Anthropology, Greyson Jones Jan 2014

Not A Yes Or No Question: Critical Perspectives On Sex And Gender In Forensic Anthropology, Greyson Jones

Electronic Theses and Dissertations

For the forensic anthropologist, the estimation of sex comprises the first step in the process of identification of human skeletal remains. This study employs the use of third-wave and post-structural feminist, and queer theories in order to analyze how processes of inequality interact with our understanding of human biolologies, specifically surrounding the notions of sex and gender, and to assess the impacts of these inequalities on the methodologies and discourses in the discipline. Through the use of critical discourse analysis, I demonstrate how forensic anthropology ideologically conceives of sexual difference in four ways: 1) as reducible to only biology; 2) …


Tense Collaborations And Exchange Interrupted: Gendered Participation In Ecological Agriculture Projects In Post-Neoliberal(?) Bolivia, Jenny J. Cockburn Jan 2013

Tense Collaborations And Exchange Interrupted: Gendered Participation In Ecological Agriculture Projects In Post-Neoliberal(?) Bolivia, Jenny J. Cockburn

Electronic Theses and Dissertations

A Bolivian development NGO's effort to increase the scope and value of ecological agriculture, agrobiodiversity and food sovereignty in its work with marginalized farming communities in Norte de Potosí, shares these concerns with the Bolivian State. Yet tensions run high between applying neoliberal frameworks to 'empower' farmers and resisting neoliberal approaches to strengthen Bolivia's sovereignty vis-à-vis the global North. Despite a significant backlash, neoliberalism continues to complicate sustainable development, participatory ideals and local/scientific knowledges, by both facilitating and challenging efforts toward collaboration. This becomes most clear when examined through the lens of gender. To analyze this process, the conceptual framework …