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University of Tennessee, Knoxville

Journal of Applied Sport Management

2010

Articles 1 - 11 of 11

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Ncaa Championships Are Changing The Game Of College Admissions, Kyle Judah Jan 2010

Ncaa Championships Are Changing The Game Of College Admissions, Kyle Judah

Journal of Applied Sport Management

This article is featured as part of a partnership between The Sports Business Exchange (TSBX) and the Journal of Sport Administration & Supervision that involves cross-publication of selected articles on various sport business topics aimed at improving practices of business professionals in the sport industry. TSBX is a sports business trade journal available in both print and online formats, which publishes articles on current events, trends, research, and concerns written from the perspectives of young sport business professionals. The following article appears in the pages of JSAS unabridged as published by TSBX and with the permission of TSBX and the …

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Publisher's Welcome, Colby B. Jubenville Jan 2010

Publisher's Welcome, Colby B. Jubenville

Journal of Applied Sport Management

Publisher's Welcome.

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Editor's Overview, Benjamin J. Goss Jan 2010

Editor's Overview, Benjamin J. Goss

Journal of Applied Sport Management

Editor's Overview.

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Implications Of Toppling Goal Posts In College Football: Managing Institutional Risk, David Lavetter, Yun Seok Choi Jan 2010

Implications Of Toppling Goal Posts In College Football: Managing Institutional Risk, David Lavetter, Yun Seok Choi

Journal of Applied Sport Management

This article discusses a summary of lawsuits stemming from fans being injured by toppled goal posts following American college football games. Several examples of goal post-related injuries occurred during post-game celebrations when crowds surged onto the fields at various stadiums. The purpose of this article is to explicate the legal implications of lawsuits filed by injured plaintiffs and discusses potential liability incurred by educational institutions. Very limited legal precedence exists to facilitate understanding of the full legal responsibilities of injured individuals, institutions, parties providing security, or goal post manufacturers; however, courts have ruled on three particular cases involving injuries sustained …

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Heroes And Villains: Increasing Fan Involvement In Pursuit Of “The Elusive Fan”, Thomas S. Mueller, John C. Sutherland Jan 2010

Heroes And Villains: Increasing Fan Involvement In Pursuit Of “The Elusive Fan”, Thomas S. Mueller, John C. Sutherland

Journal of Applied Sport Management

The sport consumption experience apparently facilitates a higher symbolic meaning, indicating a symbolic communicative role in the social psyche of consumers. Involvement with group members in the social (sport) setting appears to influence attendees’ self-concept. Despite a postmodern shift to individuality, Americans still choose to exist within the parameters of collective traditions and within communities of shared interests through the social institution of sport (Bellah, 1985). According to Rein et al. (2006), one of seven vital way sport properties can attract/retain such elusive fans involves heightening their attractions to the properties by emphasizing rivalries, which, in turn, increases fan involvement. …

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Goodbye Coach Ranager, Colby B. Jubenville Jan 2010

Goodbye Coach Ranager, Colby B. Jubenville

Journal of Applied Sport Management

Special article "Goodbye Coach Ranager."

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Experiences In Youth Sports: A Comparison Between Players’ And Parents’ Perspectives, Keri A. Schwab, Mary Sara Wells, Skye Arthur-Banning Jan 2010

Experiences In Youth Sports: A Comparison Between Players’ And Parents’ Perspectives, Keri A. Schwab, Mary Sara Wells, Skye Arthur-Banning

Journal of Applied Sport Management

A key difficulty for administrators of youth sport programs is satisfying both parents (as those who make the final decision of participation) and players (as those for whom the program is designed). While both stakeholders have important viewpoints, the potential exists for stark differences between the two. This paper explores the differences between players’ and parents’ perspectives of a youth sport experience. Results suggest that players generally tend to think more positively than parents of the youth sport program, including areas such as skill development, teamwork development, character development, sportsmanship, and fun. Suggestions for practitioners on how to address these …

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A Comparison Of American And Chinese Consumers’ Attitudes Toward Athlete Celebrity Endorsers, Alan D. Schaefer, R. Stephen Parker, John L. Kent Jan 2010

A Comparison Of American And Chinese Consumers’ Attitudes Toward Athlete Celebrity Endorsers, Alan D. Schaefer, R. Stephen Parker, John L. Kent

Journal of Applied Sport Management

China is home to one of the fastest growing sport industries in the world (Yang, Sparks, & Li, 2008). To reach this market, international marketers are increasingly turning to athlete celebrity endorsers (ACEs) (Tschang, 2009). However, little is known about Chinese consumers’ receptiveness to this strategy. The purpose of this study is to test for differences between Chinese and U.S. consumers’ general attitudes towards ACEs. Results from a classroom administered survey of 147 college students in the U.S. and China provide insight into how consumers in those two nations differ in their responsiveness to ACEs.

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Until It Hurts By Mark Hyman, Mark Hyman Jan 2010

Until It Hurts By Mark Hyman, Mark Hyman

Journal of Applied Sport Management

The following is an excerpt from author Mark Hyman’s new book Until It Hurts, which focuses on the country’s obsession over youth sports and how this impacts the development of our nation’s youth. Read more about the book at www.untilithurts.com.

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The Influence Of The Bowl Championship Series On Competitive Balance In College Football, Stephen W. Dittmore, Craig M. Crow Jan 2010

The Influence Of The Bowl Championship Series On Competitive Balance In College Football, Stephen W. Dittmore, Craig M. Crow

Journal of Applied Sport Management

Competitive balance in sport has been identified as a predictor of demand for sporting events, and leagues. Conferences frequently seek to maximize outcome uncertainty as a means of increasing demand. While competitive balance was not initially a goal of the Bowl Championship Series (BCS), competitive balance in American college football has generally been regarded as improved since the implementation of the BCS. The present study confirms empirically that within-season competitive balance inside all six founding BCS conferences has improved since its creation. However, only three of the six conferences exhibited improved between-season competitive balance, meaning frequent turnover of championship teams …

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Marketing Intercollegiate Athletics At The Ncaa Division Iii Level, Cheryl Robinson Jan 2010

Marketing Intercollegiate Athletics At The Ncaa Division Iii Level, Cheryl Robinson

Journal of Applied Sport Management

This article is featured as part of a partnership between The Sports Business Exchange (TSBX) and the Journal of Sport Administration & Supervision that involves cross-publication of selected articles on various sport business topics aimed at improving practices of business professionals in the sport industry. TSBX is a sports business trade journal available in both print and online formats, which publishes articles on current events, trends, research, and concerns written from the perspectives of young sport business professionals. The following article appears in the pages of JSAS unabridged as published by TSBX and with the permission of TSBX and the …

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