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University of Tennessee, Knoxville
Annual Research Symposium of the College of Communication and Information
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A Research On Family-Owned Newspaper, Mengmeng Li, Xiaofei Song, Alix Carole Bilip
A Research On Family-Owned Newspaper, Mengmeng Li, Xiaofei Song, Alix Carole Bilip
Annual Research Symposium of the College of Communication and Information
This paper conducts a research on the family-owned newspapers by interviewing the managers from the industry and doing a solid content analysis. It answers three research questions: What is the role of organizational ecology in the development or innovation of family-owned newspapers? How can organizational ecology be applied to newspapers? What elements on the newspapers’ websites are possibly profitable for the newspaper?