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University of South Florida

Theses/Dissertations

2005

Memory

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Dissecting Out The Contribution Of Cognitive, Social, And Physical Activities To Environmental Enrichment’S Ability To Protect Alzheimer’S Mice Against Cognitive Impairment, Jennifer R. Cracchiolo Jan 2005

Dissecting Out The Contribution Of Cognitive, Social, And Physical Activities To Environmental Enrichment’S Ability To Protect Alzheimer’S Mice Against Cognitive Impairment, Jennifer R. Cracchiolo

USF Tampa Graduate Theses and Dissertations

Retrospective studies suggest that lifestyle activities may provide protection against Alzheimer s Disease (AD). However, such studies can be inaccurate and prospective longitudinal studies investigating lifestyle protection against AD are both impractical and impossible to control for. Transgenic (Tg+) AD mice offer a model in a well controlled environment for testing the potential for environmental factors to impact AD development. In an initial study, Tg+ and non-transgenic (Tg-) mice were housed in either environmentally enriched (EE) or standard housing (SH) from 2-6 months of age, with a behavioral battery given during the last 5 weeks of housing. In the Morris …


The Influence Of Pre-Existing Memories On Retrieval-Induced Forgetting, Leilani B. Goodmon Jan 2005

The Influence Of Pre-Existing Memories On Retrieval-Induced Forgetting, Leilani B. Goodmon

USF Tampa Graduate Theses and Dissertations

When people form episodic connections between memories that share a common retrieval cue, the tendency for those memories to interfere in later retrieval is often eliminated, and forgetting of the interfering information is reduced. For example, episodic integration protects memories from retrieval-induced forgetting (RIF), a phenomenon in which practicing retrieving some associates of a cue leads to the suppression of others that interfere with retrieval (Anderson, Green, & McCulloch, 2000). The purpose of this study was to determine whether semantic integration, as a result of pre-existing associations between practiced items and their unpracticed competitors, also moderates RIF. This research was …


The Effect Of Perceived Entitativity On Implicit Image Transfer In Multiple Sponsorships, Francoì?Is Anthony Carrillat Jan 2005

The Effect Of Perceived Entitativity On Implicit Image Transfer In Multiple Sponsorships, Francoì?Is Anthony Carrillat

USF Tampa Graduate Theses and Dissertations

This dissertation proposes that in the case of multiple sponsorships (i.e., brands sponsoring concomitantly the same event), the group constituted by the sponsoring brands and the sponsored event will be perceived as an entity; a phenomenon that Campbell (1958) called entitativity. The extent to which a group of brands and a sponsored event is seen as being entitative will result in stereotypic processing of the group members (Brewer and Harasty 1996). Information about an entitative group is abstracted and used to form judgments about every group member (McConnell, Sherman, and Hamilton 1997). Characteristics tied to one brand or to the …