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The Assessment And Application Of Patient Satisfaction Variables In Marketing A Psychiatric Practice, Donald E. Christensen
The Assessment And Application Of Patient Satisfaction Variables In Marketing A Psychiatric Practice, Donald E. Christensen
Master's Theses
As the health care industry becomes increasingly more competitive, marketing functions will take en increasingly more importance. At the core of the marketing concept is the pursuit of customer satisfaction, or, for medical services, patient satisfaction. This study reports en the administration of a 33- item patient satisfactien questionnaire to the consumers of services in four outpatient offices of a large, group private psychiatric practice. Data are analyzed descriptively and recommendations are made for improvements of service delivery based on the findings of the survey.
The Assessment And Application Of Patient Satisfaction Variables In Marketing A Psychiatric Practice, Donald E. Christensen, Thomas D. Giese
The Assessment And Application Of Patient Satisfaction Variables In Marketing A Psychiatric Practice, Donald E. Christensen, Thomas D. Giese
Robins School of Business White Paper Series, 1980-2022
As the health care industry becomes increasingly more competitive, marketing functions will take on increasingly more importance. At the core of the marketing concept is the pursuit of customer satisfaction, or, for medical services, patient satisfaction. This study reports on the administration of a 33-item patient satisfaction questionnaire to the consumers of services in four outpatient offices of a large, group private psychiatric practice. Data are analyzed descriptively and recommendations are made for improvements of service delivery based on the findings of the survey.