Digital Commons Network^™

"Courage 2 Test": An Evaluation Of A Social Media Marketing Campaign To Increase Hiv Testing Among Young Black Men, Jamal T. Jones, Laura F. Salazar, Richard A. Crosby

Journal of Health Disparities Research and Practice

The purpose of this study was to evaluate a social media marketing (SMM) campaign designed to increase HIV testing among young Black men attending a public university in Atlanta, GA. “Courage 2 Test” was a three-month SMM campaign (launched from February 2017 to April 2017) that included targeted Facebook and Instagram advertisements to encourage HIV testing. Students completed an online survey via two cross-sectional samples (n=106 at baseline and n=98 post campaign). Campaign evaluation involved assessing the effects of campaign exposure and the pre/post-grouping variable on ever testing for HIV and testing for HIV in the previous six months via …

The Efficacy Of The “Who Really Wins?” Youth Gambling Prevention Program – Preliminary Results From The First National Implementation Study, Neven Ricijas Ph.D., Dora Dodig Hundric Ph.D., Sanja Radic Bursac Ma, Ana Rakic Ma

International Conference on Gambling & Risk Taking

“Who really wins” is the first comprehensive youth gambling prevention program developed and implemented in Croatia, based on a national research study on a representative sample of high-school students, conducted at the University of Zagreb. The Program was developed, piloted and modified between 2012 – 2014. Its pilot implementation was performed in 2 high-schools in the City of Zagreb, by the authors of the Program and evaluation results indicated a decrease in risk factors, namely better knowledge about gambling and less gambling related cognitive distortions among training group, compared to a control group of students (Huić et al., 2017).

In …