Digital Commons Network^™

Women In Conflict: The Psychological Effect Of Propaganda In Conflict, Elizabeth Valerio-Boster

Honors Theses

In conflicts across the world, propaganda is used to encourage people to support causes whether than be freedom, revolution, or political or economic changes. Previous research has shown that propaganda that targets preexisting notions is particularly effective. Women have been found to be particularly susceptible to propaganda that has emotional implications. My research has been conducted to discover if propaganda that is centered around female empowerment is more effective in getting women to participate in conflict. I use accounts from women participating in conflicts to learn about the roles they play, and the number of women involved. These numbers are …

Encouraging Or Guilt-Inducing? An Analysis Of Fitspiration Content And Its Effect On Body Image And Lifestyle Changes, Brenna Mazour

Honors Theses

More people are acquiring their nutrition and exercise information from social media accounts called fitspiration. Analyses of fitspiration content have found the focus to be on restrictive diets and excessive exercise that’s appearance driven. Although its intent is to inspire its consumers to change their lifestyle, many speculate that it brings upon negative body image and induces guilt. The Theory of Planned Behavior (TPB) has been used to determine why people take part in certain health behaviors, such as diets or exercise regimens posted on fitspiration. TPB shows how the characteristics of social media discourage people to use fitspiration as …

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Anti-Pornography Feminism, Kinktok, And Consent: What We Can Learn From The Sex Wars And Leather/Sadomasochistic History, Nic Cloyd

Honors Theses

Sex education and LGBTQA+ history have long been censored and removed from curriculums across the United States. As this information has disappeared from our education systems, important values like consent and boundary setting have become increasingly obsolete despite the modern body autonomy movement. Leather and SM culture, which began post-WWII and reached their peak in the 1970s during the sexual liberation, have become increasingly important as their ethical and moral codes have been lost over time to the HIV/AIDs epidemic and censorship from second and third wave feminsism. Two prominent movements, anti-pornography and sex-work exclusionary radical feminism, have worked to …

Presidential Rhetoric In Times Of Health Crises: From President Eisenhower To President Trump, Abbi Murphy, Justin Kirk

Honors Theses

Three major health crises in American history include the polio epidemic in the 1950s, the Ebola crisis in 2014, and the coronavirus in 2020. Each of these viruses evolved under a different President, from President Eisenhower to President Obama to President Trump. Each of these presidents spoke to the people on their respective crisis, and here I examine speeches, addresses, and social media posts in order to examine the rhetorical strategies that each President utilized. Each of them had a similar goal in mind, to eradicate the disease and quell the public’s fears. However, they all had advantages and disadvantages …

Mental Health Advocacy For Kids: A Social Media Campaign, B Rangel

Honors Theses

Abstract

Mental health in children has important, life-long effects on the child (Ghandour et al., 2018; Underwood & Washington, 2016). Because it is not always easy for parents to access important mental health resources and information (CDC, 2022b), I wanted to investigate whether social media is a viable way for parents to learn more about their child’s mental health. I created and distributed ads aimed at parents on three common mental illnesses diagnosed in children: anxiety, depression, and ADHD. My ads had high levels of engagement, thus allowing the possibility that social media could be important avenue for reaching parents.

Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen

Honors Theses

The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …

Strategic Audit Of Facebook Through The Lens Of International Reputation, Ryan M. Mcmanaman

Honors Theses

This report investigates the history and current situation of Facebook, an international social media firm based in Menlo Park, CA. Facebook faces a number of international controversies and growing resentment from its userbase. In an industry where people are synonymous with capital, a strategic recommendation will be made to help Facebook regain some of its users’ lost faith and hopefully recapture old markets.

This report will analyze Facebook’s internal situation using the framework of SWOT analysis, and the external environment Facebook exists in through PEST analysis. These tools will provide a helpful foundation to understand Facebook’s competitive advantages, and render …

“That’S Why I Deleted You, Aunt Kathy”: Political Tolerance, Online Selective Exposure, And Relational Closeness, Justice Forte

Honors Theses

In the present day, people have copious options for news consumption, and therefore, are presented with increased opportunity to engage in selective exposure, or the selection of media that confirm their beliefs (Stroud, 2008). Past research in the areas of political tolerance (Sullivan et al., 1979), ideology (Brandt et al., 2014), and political conversations in the context of our relationships (Mutz, 2006) highlights the negative impact of tuning out the other side. In exploring these topics, these scholars set out to determine when individuals are willing to extend tolerance toward groups or views with which they disagree and when they …