Digital Commons Network^™

Strategic Success: The Ansoff Matrix Vs. The Balanced Scorecard, Christian Cleberg

Honors Theses

Academic and professional research has proven that strategic planning and management frameworks have tremendous impact on an organization’s success. However, these studies do not opine on the usability and fit of strategic frameworks within an organization. This paper examines the composition of two popular frameworks, the Ansoff matrix and the balanced scorecard, and illustrates the various ways that these frameworks have found success in the corporate world. It also compares and contrasts the frameworks’ differing structures and offers recommendations for how these frameworks may be applied to companies with diverse goals and missions.

The Effects Of Biased Literature On Self- And Social-Perceptions Of Lgbtq Individuals, Marielle Crisler

Honors Theses

Though media portrayal of lesbian, gay, and bisexual individuals has increased significantly in recent years, the representation has brought and cemented harmful stereotypes along with it. People who are discovering their identity as sexual minorities might consume media that portrays LGBTQ individuals negatively, or even kills them in many cases, and believe that they are doomed to the same outcome. Literature is no exception to this influx of negative stereotypes. The purpose of this study is to determine the effects of stereotypes in LGBTQ literature on those who identify with the characters presented in the text to the same extent …

Fetal Programming Of Intrauterine Growth Restricted Skeletal Muscle Stem Cell Function, Micah Most

Honors Theses

Intrauterine growth restriction (IUGR) reduces skeletal muscle mass in fetuses and offspring. The objective of this study was to determine if myoblasts (skeletal muscle stem cells) from maternal inflammation induced intrauterine growth-restricted (MI-IUGR) fetuses are less responsive to proliferation-stimulating factors in culture. Ovine MI-IUGR fetal myoblasts were isolated at 125 days of gestational age (dGA, term = 150 dGA), grown for 72 hours in complete growth media spiked with insulin, tumor necrosis factor α (TNFα), or unspiked (basal), and analyzed for ex vivo proliferative capacity via a 2 hour EdU pulse. A second set of myoblasts were differentiated in differentiation …

Cercarial Parasitism Of Freshwater Snails In Sandhills Ponds Versus Streams, Caroline Emily Spethman

Honors Theses

Parasite prevalence was calculated for all aquatic snails collected from four freshwater localities in Western Nebraska from Summer 2016 to 2019: Dunwoody Pond, Haythorn Ranch, Neven’s Restoration, and Breen’s Flyaway. With data of increasing trematode cercarial infection specifically at Dunwoody Pond, this community was further studied. In Summer 2019, a total of 217 freshwater snails representing species of Physa sp., Stagnicola elodes (Say,1821), and Helisoma anceps (Menke,1830) were collected from Dunwoody Pond and Dunwoody stream, near Ogallala, Nebraska. Eighty-one snails were collected from Dunwoody Pond, 76 snails were collected 31 meters upstream, and 60 snails were collected 61 meters upstream …

The Business Case For Industrial Safety: Revealing The Comprehensive Value Of Ergonomic Investments For Manufacturing Enterprises In Industry 4.0, Shane Stan

Honors Theses

How can today’s manufacturing enterprises construct, implement, and optimize modern safety initiatives in a manner that will present maximum return on investment and facilitate enterprise growth? Furthermore, how can these manufacturers assure individual ergonomic investments become part of a larger strategy to facilitate organizational change in safety? This work addresses these questions by placing industrial ergonomics in a business improvement context which comprehensively presents the financial returns and growth opportunities poised by modern safety initiatives. Additionally, to further strengthen the business case for industrial safety, an ergonomic action planning framework is established to guide the creation of holistic safety programs …

Purchasing Products To Make A Difference: A Study Of Corporate Social Responsibility, Gender, And Cosmetic Purchasing Behavior By College Students, Allegra Blomenberg

Honors Theses

The purpose of this study was to investigate gender differences that exist in the way corporate social responsibility (CSR) is perceived by college students and how this affects cosmetic purchasing behavior. Two other objectives included finding what drives millennial cosmetic purchasing behavior as a whole and the ways in which millennials are informed of companies’ corporate social responsibilities. Through analyses of interview data from fourteen college-age millennials, the study showed that non-binary participants more positively perceived CSR and actively bought from responsible brands. The male participant perceived CSR positively but had never been sure to purchase products from a brand …

Investigation Of Oxygen Reduction Reaction In Carbon-Based Electrocatalysts, Andrew Mason

Honors Theses

In the modern era, some global challenges are energy storage conversion. To find sustainable solutions to this problem, researchers have turned to renewable energy resources. An example of promising energy generation devices is fuel cell. Fuel cells are electrochemical systems that convert the chemical energy of the fuel to electrochemical potential that can be used as direct current (dc) generators. Although these technologies are very attractive, they are known to be expensive due to high cost of catalysts and concerns regarding their energy densities. Fuel cells composed of two electrodes, namely cathode and anode and electrolyte separating the oxidizing agents …

The Development And Implementation Of “Mission Nutrition”: An After-School Nutrition Education Program For Youth Grades Kindergarten Through Fifth, Rachel Maloy

Honors Theses

Childhood overweight, obesity, and food insecurity are serious problems that are especially prevalent in low-income areas. Belmont Elementary School serves many children from low-income households (classified as a Title I school with 82.6% of students receiving free or reduced-price lunch) and, thus, was a perfect setting for the birth of an original nutrition curriculum.

A six-week after-school nutrition education program called “Mission Nutrition” was developed and implemented at Belmont Elementary School over the course of three and a half years. While originally designed for third through fifth grade students, the program was adapted for kindergarten, first, and second grade students …

Demographics Of A Painted Turtle (Chrysemys Picta) Population Responding To Drought In The Nebraska Sandhills, Allyson Beard

Honors Theses

A large portion of herpetofauna species are declining as a result of anthropogenic influences such as habitat destruction and climate change, and turtles are no exception. Studying demographics of turtle populations in a wide variety of settings could help establish a baseline for future species management because demographics such as survival and movement are essential to understanding the ecology of a species. We conducted a long-term mark-recapture study on painted turtles (Chrysemys picta) in a permanent pond in the Nebraska Sandhills to exam population size, survival, and movement of an aquatic turtle as drought conditions changed in a …

Take Off To Superiority: The Evolution & Impact Of U.S. Aircraft In War, Lane Weidner

Honors Theses

Military aviation has become a staple in the way wars are fought, and ultimately, won. This research paper takes a look at the ways that aviation has evolved and impacted wars across the U.S. history timeline. With a brief introduction of early flight and the modern concept of an aircraft, this article then delves into World Wars I and II, along with the Cold, Korean, Vietnam, and Gulf Wars. The current War on Terrorism is then investigated, and finally, a look toward the future. Topics covered include the newest aircraft of each era, technological advancements, and how strategy and war …

Nationalism And Education: A Case Study Of Germany And Japan, Sarah Vrtiska

Honors Theses

In this piece I ask the question: How has education contributed to the formation or prevention of nationalism in Germany and Japan? In examining this, after defining the standard conceptions of nationalism, I apply these definitions to pre-war and post-war Germany and Japan. Ultimately, I conclude that the goals of education, concepts of national identity that are taught, history curricula, and control of education all historically have the potential to contribute to the rise of nationalism within a country. Based on these fields, I find that although there are similar nationalist trends in both countries during the pre-war period, in …

Comparing Nebraskan And Finnish Education Policy And Its Impacts On Mathematics Teaching, Elizabeth Tyler

Honors Theses

For two decades, Finland has been in the education spotlight as they consistently receive high international exam scores while spending less money, less time teaching, and putting students through fewer hours of school. This study aims to investigate the related policy that may help explain these seemingly paradoxical findings in the education sector. More specifically, this study examines how related policy impacts math teachers in their day to day work. This research includes an extensive literature review that explores several facets of the education system in both Nebraska and Finland in order to better understand existing policies. This background is …

Changes In Hemodynamic Response To Faces, Scenes, And Objects In A Visual Statistical Learning Task: An Fmri Analysis, Aaron T. Halvorsen

Honors Theses

Learning causes changes in brain activity and neural connections. Statistical learning is an implicit learning process that involves extracting regularities from the environment and finding patterns in stimuli based on their transitional probabilities. The following study describes an attempt to elucidate temporal changes in hemodynamic activity for three category-specific brain areas using functional magnetic resonance imaging (fMRI). Blood oxygen-level dependent signal (BOLD) responses were collected while subjects viewed faces, scenes, and objects with high and low transitional probabilities in an fMRI scanner. We expected brain activity to show a temporal shift in timing of activation when comparing BOLD signal responses …

Boy Scouts Of America Concept Site Master Plan And Improvements, Anna Cole, Jacob Chekal, William Seeger, Shanon Al-Brady, Nicholas Cowles

Honors Theses

Our team, G1 Engineering, has partnered with the Boy Scouts of America to provide an update to their master plan for the Outdoor Education Center site located at 600 S. 120^th Street, Lincoln, NE. Our work included providing transportation solutions; drainage evaluations; investigation of geotechnical conditions; environmental evaluation and determination of permitting requirements; preparation of concept design plans for bridges, drainage, utilities, and overall site plan; and evaluation of structural elements included in the project.

Two streams cross the property presenting site access issues. Our team provided pedestrian, UTV, and emergency vehicle access bridges to address these issues. With …

Analysis Of Error Within Forensic Measurements And Photogrammetry Programs, Amy Douglas

Honors Theses

Digital images and photography have been considered commonplace in forensic science since the late 1990’s. Photogrammetry is a tool used in forensic science to measure objects within photographs that contain a scale or programs that are able to measure items in 3D images. Items at crime scenes often need to be measured and forensic scientists may not know what the best option is for their situation. This research will be conducted to show which type of measurement technique is most accurate, calculated against NIST traceable measurements, at various sizes of objects. The measurement techniques that will be tested are standard, …

Outdoor Education Center Concept Site Master Plan And Improvements As Designed By Wingineers, Christina Thibodeau

Honors Theses

This thesis builds on a basis of four years of engineering education to produce a final project for the capstone course. The idea behind this project was to provide a workable master plan and conceptual site improvements for a real application, the Outdoor Education Center in east Lincoln, Nebraska. The Boy Scouts of America Cornhusker Council and the University of Nebraska – Lincoln Department of Civil Engineering have cooperated throughout the Senior Design capstone course to make this possible for the students involved.

A Strategic Audit Of Google, Timothy Knaak

Honors Theses

Google is the premier tech company. One of the largest, most successful companies on the planet, Google derives the overwhelming majority of its revenue from Google AdWords to the tune of $136 billion last year. The following is an analysis of Google’s strengths, competition, and place in the market and society. Although Google needs no help dominating the ads industry — and thus no suggestion has been provided — should the digital ads industry falter, Google faces an existential threat. To counter this, various strategies to diversify Google’s sources of income, all of which leverage Google’s existing assets and competencies …

A Strategic Analysis Of The Nebraska Alumni Association, Colton Siebert, Michael Eesley, Conrad Shiu, Melissa Newkirk, Joshua Demers, Jeb Vavak

Honors Theses

The Nebraska Alumni Association (NAA) is in a unique position regarding where it fits in the lives of the people it serves and the potential growth of their programs. Being separate from the University system, yet still driven by mission to help the university grow, has given the association several advantages as to being able to act in an agile manner. However, only 24,000 of the over 200,000 University of Nebraska-Lincoln alumni have paid to become a part of the Nebraska Alumni Association. This is shocking, and we believe that our recommendations can turn the tide through engagement of the …

A Strategic Audit Of Tesla, Inc., Cody Mccain

Honors Theses

After Tesla completed its first every back to back profitable quarters at the end of 2018, sales started to decline in the first quarter of 2019 and many question if the company would every be profitable. Through a strategic audit of Tesla and the electric vehicle industry several key factors have been identified to help improve Tesla’s profitability. Analysis tools used to analyze the company and the industry include Porter’s Five Forces, SWOT Analysis, and PEST Analysis. At the conclusion of the audit there are three recommendations given to help improve Tesla’s strategy. First it is recommended that Tesla focuses …

Microsoft Store Strategic Audit, James Onnen

Honors Theses

This paper looks at Microsoft's Universal Store's digital distribution strategies for apps and games and potential strategies Microsoft can use to leverage its store to create value for itself and its users. This paper looks at specific uncaptured markets in gaming that Microsoft could capture.

Strategic Audit Of Amazon.Com, Inc, Sarah E. Kenny

Honors Theses

Amazon has recently grown as a company, surpassing many other online retailing websites. However this success is threatened by Amazon's reputation as an evil company. Amazon faces numerous lawsuits for unlawful termination and inhumane warehouse conditions. This current generation of consumers dislikes supporting companies that they view as evil, meaning that if a company entered the market that had better business practices, consumers would quickly leave Amazon. The audit suggests that Amazon combats these views by improving warehouse conditions, increasing minimum wage at their workplaces, and increasing benefits for workers. This audit also suggests that Amazon improves one of their …

Strategic Audit Of Facebook Through The Lens Of International Reputation, Ryan M. Mcmanaman

Honors Theses

This report investigates the history and current situation of Facebook, an international social media firm based in Menlo Park, CA. Facebook faces a number of international controversies and growing resentment from its userbase. In an industry where people are synonymous with capital, a strategic recommendation will be made to help Facebook regain some of its users’ lost faith and hopefully recapture old markets.

This report will analyze Facebook’s internal situation using the framework of SWOT analysis, and the external environment Facebook exists in through PEST analysis. These tools will provide a helpful foundation to understand Facebook’s competitive advantages, and render …

Unl-Cc Outdoor Education Center Master Plan, Marie Wagner

Honors Theses

The following report contains the work done by the group Griswold Engineering in completion of the Senior Design requirements for Civil Engineering and the Honors Requirements of the Project Manager. As the project manager, my job was to organize the project as a whole and to work alongside the Structural Engineer on the project. One of the main problems to overcome was the division of labor amongst the group. The project was originally conceived as a group project with one project manager and five other students to serve as the project engineers in each subdiscipline. Since this group only had …

Strategic Audit Of Spotify, Lauren Maciejewski

Honors Theses

Spotify is a music streaming platform that originated in Sweden. Since inception, it has found immense success in the music streaming industry. It has the largest market share compared to other major competitors, Apple and Amazon. In 2018, Spotify was able to turn a profit for the first time. Royalties on music content has prevented the company from reducing their cost of goods sold. In order to make a sustainable business model, Spotify has to adjust their business model to attract consumers to more profitable products.

A Strategic Audit Of Runza Restaurants, Chase Caverzagie

Honors Theses

Runza is a well-known, Nebraskan restaurant. As Runza begins to expand, and a new generation of buyers approaches, it is important for Runza to examine the horizon and think critically about their future strategy. Runza will need to decide what their next steps will be to maintain a competitive advantage, and be successful for many more years to come. This strategic audit will look at the company’s background, business model, the internal and external environment, and company strengths and weaknesses. Then, several strategy alternatives are proposed, with the selection and implementation plan of the best strategic alternative.

Google Ads: A Strategic Audit, Jessee Zhang

Honors Theses

Google began as an internet search product, allowing users to find relevant sites based on a search query. Over the past several decades, Google has become an extremely large and profitable business though online digital advertisements. While Google has a diverse product mix, the overwhelming majority of its revenue is generated through ads. This strategic audit first looks at the current external environment, looking at the political, economic, social, and technological changes and opportunities relevant to the industry. Then, it looks at the current competitive environment and shows the profitability of the business because of the large barrier to entry. …

Cyanotech: A Strategic Audit, Trent Hoppe

Honors Theses

Microalgae is a fascinating group of organisms that possess a diverse array of interesting traits and benefits relevant to food, medicine, and biofuel. Extensive research behind the viability of microalgae to disrupt the market has sparked an emergent microalgae industry. Founded in 1983, one of the top microalgae companies in the world today is Cyanotech. With a 90-acre algae farm in Kailua-Kona, Hawaii and two flagship microalgae products that are world leaders in their categories, Cyanotech is well- positioned be setting the course for the industry and revolutionizing the use microalgae commercially. Despite these favorable attributes, Cyanotech has been trapped …

A Strategic Audit Of Boston Beer, Jake Lindvall

Honors Theses

The Boston Beer Company ("Boston Beer") is an American brewery founded in 1984 whose mission is "to seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker." Headquartered in Boston, the company is well-known for its flagship brand bearing the name of founding father Samuel Adams. This and other Boston Beer products have become popular across the United States in the past few decades; the Brewers Association ranks Boston Beer as the sixth largest brewery nationally. However, when subsetting to breweries defined as "craft," Boston Beer ranks even higher as the second largest brewery nationally. …

Strategic Audit Of Adidas, Mason Wright

Honors Theses

Adidas is a well-established brand in the world of sportswear and lifestyle clothing. In recent years, the company has been regaining success after a period of stagnation. Spurring this success is the renewed popularity of old classic shoe models and a surge in the lifestyle clothing trend. While adidas is doing well, it is not the top sportswear company in the world and is far behind in North America. In an attempt to boost the recent success even further, this thesis analyzes the current situation that adidas faces including its strengths, weaknesses, opportunities, and threats. With this information as a …

Strategic Audit Of Microsoft Office, Dylan Dmitri Gray

Honors Theses

Microsoft Office is some of the most iconic software ever made. It empowers people and organizations across the planet to achieve more.

The scope of this audit is limited to Office for business. The consumer market, which is less profitable and dominated by free products, is not considered.

This audit attempts to explain the strategies currently being pursued by the Office leadership team, and the relation of these strategies to the broader industry. Ultimately, this paper attempts to identify threats to Office and offer suggestions on how best to mitigate those threats.