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A Little Difference Makes A Big Difference: Essays On The Link Between Top Management Team Traits And Strategic Marketing Decisions, Cameron Duncan Nicol
A Little Difference Makes A Big Difference: Essays On The Link Between Top Management Team Traits And Strategic Marketing Decisions, Cameron Duncan Nicol
Electronic Theses and Dissertations
The importance of marketing is growing. This is not just a perception: CEOs appear to see its importance as well. Despite the increase in the understood importance of marketing, there still remains a relatively scant amount of research on the impact that can be had by top management team members on a firm's strategic marketing outcomes. The research which follows explores an important question that has previously been comparatively neglected by researchers: what top management team individual differences can impact the strategic marketing outcomes of the firm? The first essay, based on a multi-industry sample of 325 publicly listed fortune …
The Pa (Personality And Activity) Project, Chelsea Nicole Joyner
The Pa (Personality And Activity) Project, Chelsea Nicole Joyner
Electronic Theses and Dissertations
Background: We have a limited understanding of the interrelationships between personality, the concurrent engagement in individual and clustering of health-enhancing behaviors, and executive function (EF), particularly within the context of the Transtheoretical model (TTM). The aims of this thesis were to examine 1) the link between personality and several health behaviors, 2) whether EF moderates the relationship between personality and physical activity, and 3) whether personality moderates the relationship between TTM and physical activity. Methods: Recruitment of individuals included 200 undergraduate and graduate students from a university in the South of the United States for baseline assessments. Among these 200 …