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Tourist Segmentation By The Motivation –A Case Of Japanese Tourists, Hiromi Kamata, Yuki Misui
Tourist Segmentation By The Motivation –A Case Of Japanese Tourists, Hiromi Kamata, Yuki Misui
Travel and Tourism Research Association: Advancing Tourism Research Globally
The purpose of this study is to segment Japanese tourists by the motivation. We conducted the survey focused on Japanese tourist motivation during Golden Week, which at almost one week is one of the longest holidays in Japan. The method of segmentation is cluster analysis and it revealed four clusters. The highly rated motivational factors among the clusters are “nature,” “relaxation,” and “family/partner/friends.” Our result is useful for tourism strategy of destinations. For example, some destinations are making efforts to attract young female tourists. According to our result, the important factors of attracting them are “family” and “foods.”
Beer Tourists: Who Are They?, Jennifer Francioni, Erick T. Byrd
Beer Tourists: Who Are They?, Jennifer Francioni, Erick T. Byrd
Travel and Tourism Research Association: Advancing Tourism Research Globally
Craft beer as an industry has been growing rapidly across the United States over the past decade. This growth and interest has created an emerging niche market in tourism, beer tourism. The purpose of this study is to expand on the knowledge of who a beer tourist is based on demographics, psychographics, and motivational factors. Also, this paper explored if this miconiche could be further divided into more specific segments. Results from the study show that the main motivation for beer tourists to visit a brewery is related to experiencing/ tasting new beers and learning more about the beer, brewery, …
A Study On The Motivation-Based Tourist Destination Image, Ai-Ping Ma
A Study On The Motivation-Based Tourist Destination Image, Ai-Ping Ma
Travel and Tourism Research Association: Advancing Tourism Research Globally
This paper raised a comprehensive theoretical model of motivation-based tourism destination image studies to explore the relationships among motivation, destination image, self-congruity and visit intentions. By collecting data from tourists visiting Beijing in 2008 and by using SEM, the empirical results indicate that the hypothesis for the theoretical model about the relationships among tourist motivations, tourist perceived destination images, self-congruity and visiting intention to the specific tourist destination are supported.
The Cognitive-Affective Relationship Of Tourists To A Heritage Site: The Case Of Petra, Girish Prayag, Ning (Chris) Chen, Sameer Hosany, Khaled Odeh
The Cognitive-Affective Relationship Of Tourists To A Heritage Site: The Case Of Petra, Girish Prayag, Ning (Chris) Chen, Sameer Hosany, Khaled Odeh
TTRA Canada 2016 Conference
The study evaluates a theoretical model that postulates the cognitive-affective relationships that tourists develop with a heritage site have an impact on intended behavior. Using the case of the UNESCO World Heritage Site (WHS) of Petra, the relationships between tourist motivation, positive and negative emotions, place attachment, overall satisfaction and intention to recommend the site are assessed. A survey of international tourists at the visitor centre in Petra resulted in 297 usable questionnaires. The two-step procedure for structural equation modeling was used to analyze the data. All of the hypothesized paths are statistically significant, except the one from positive emotion …
Antecedents Of Heritage Tourists’ Satisfaction: The Role Of Motivation, Discrete Emotions And Place Attachment, Girish Prayag, Giacomo Del Chiappa
Antecedents Of Heritage Tourists’ Satisfaction: The Role Of Motivation, Discrete Emotions And Place Attachment, Girish Prayag, Giacomo Del Chiappa
TTRA Canada 2016 Conference
While the literature on heritage tourism recognizes the importance of emotions in predicting satisfaction and other post consumption behaviours, few studies examine the discrete emotions that determine tourists’ attachment to heritage sites. Accordingly, this study evaluates the relationships between three important antecedents of tourist satisfaction namely, motivation, discrete emotions and place attachment. Visitors at the Su Nuraxi UNESCO World Heritage Site in Sardinia, Italy were surveyed at the end of their visit. From the 497 useable surveys, the findings indicated that not all positive and negative discrete emotions predict satisfaction and attachment. The emotions of pride, love, gratitude, positive surprise …
Reasons For Visiting Destinations Motives Are Not Motives For Visiting — Caveats And Questions For Destination Marketers, Leonardo A.N. (Don) Dioko, Amy So Siu-Ian, Rich Harrill
Reasons For Visiting Destinations Motives Are Not Motives For Visiting — Caveats And Questions For Destination Marketers, Leonardo A.N. (Don) Dioko, Amy So Siu-Ian, Rich Harrill
Travel and Tourism Research Association: Advancing Tourism Research Globally
Many tourism studies consider elicited reasons for undertaking a behavior (e.g., visiting a destination) as the basis from which tourist motives are inferred. Such an approach is problematic principally because it ignores a dual motivational system in which explicit as well as implicit types of motives drive behavior. This paper tackles the conceptual challenge of differentiating explicit from implicit motives in tourism studies or the lack thereof. It reviews the need to discriminate between the two constructs, theorize their interrelationship and assess their relative significance in predicting a wide and varied interconnected array of travel behavior.
Examining How Festival Attendees' Motivation Affect Their Involvement And Satisfaction; Food & Wine Festival Attendees' Perspective, Shengnan Zhao, Woojin Lee, Eunju Suh, Jinlin Zhao
Examining How Festival Attendees' Motivation Affect Their Involvement And Satisfaction; Food & Wine Festival Attendees' Perspective, Shengnan Zhao, Woojin Lee, Eunju Suh, Jinlin Zhao
Travel and Tourism Research Association: Advancing Tourism Research Globally
Research on wine tourism is recent and mostly attraction-based. This study aims to understand how motivation could influence tourists’ involvement, perceptions and intention. Data were collected in a Wine and Food Festival in Miami, FL and SEM method was used to analyze it. The results show that novelty seeking and socialization motivation are positively related to pleasure experience whereas socialization motivation is negatively associated with risk probability and importance. Pleasure experience, risk probability, and risk importance are related to satisfaction, yet the directions are different for the two aspects of satisfaction. Only satisfaction of intangible service is related to loyalty.