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The Potential Impact Of United States Tourists On The Cuban Market If Travel Sanctions Are Lifted; As Well As The Identification Of Their Push-Pull Travel Motivational Factors, Lehi M. Dowell Mr.
The Potential Impact Of United States Tourists On The Cuban Market If Travel Sanctions Are Lifted; As Well As The Identification Of Their Push-Pull Travel Motivational Factors, Lehi M. Dowell Mr.
Graduate Student Research Conference in Hospitality and Tourism
This investigative study will focus on the potential impact on Cuba’s tourism industry by United States citizens if travel sanctions are lifted. The research will also aid in understanding the push and pull (push-pull) travel motivational factors that United States (US) citizens exhibit towards booking a vacation to Cuba.
Through this study, collected data will assist in future marketing endeavors so that when the travel sanction is lifted, US travel agencies will be able to prioritize the push-pull travel motivational factors and translate them into captivating promotional packages for this new market segment.
Although current travel is prohibited by US …