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Welcome To Palat, Steven Chua
Welcome To Palat, Steven Chua
Perspectives in Asian Leisure and Tourism
Welcome to the first edition of Palat, co-sponsored by Shatec Institutes and the University of Massachusetts Amherst.
Understanding The ‘New Tourist’ Of Asia: Developing A Global And Local Perspective, Norman Hassan
Understanding The ‘New Tourist’ Of Asia: Developing A Global And Local Perspective, Norman Hassan
Perspectives in Asian Leisure and Tourism
World tourism enjoyed its fourth consecutive year of growth in 2007. Asia has experienced increasing rates of tourism arrivals, and these travelers are demanding more from destinations than ever. Thailand, for instance, is argubly Southeast Asia’s most exciting destination for regional tourists. Southeast Asia is rich with natural attraction. To prepare to satisfy this growing pool of Asian consumers, a look at the new tourist is needed.
Destination Branding: Creating A Destination Of Choice, Alex Js Tan
Destination Branding: Creating A Destination Of Choice, Alex Js Tan
Perspectives in Asian Leisure and Tourism
Branding a Destination is about giving careful thought to precisely what the destination should evoke in people’s minds. Nations, cities and even individual hotels and resorts can become a destination that can be branded.