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University of Massachusetts Amherst

Theses/Dissertations

2015

Audience

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The Ambiguous Construction Of Collective "Family" In The Age Of Post-Collectivism China: Through The Lens Of Cctv's Spring Festival Gala, Lin Shi Aug 2015

The Ambiguous Construction Of Collective "Family" In The Age Of Post-Collectivism China: Through The Lens Of Cctv's Spring Festival Gala, Lin Shi

Doctoral Dissertations

The dissertation, through a semiotic reading of familial imagery in CCTV's Spring Festival Gala, explores the new propaganda and its effects on Chinese people's political subjectivity, against the background combining the dying Communist ideology, the rise of neoliberalism, the proliferating social technologies, and the tremendous human dislocation in contemporary China. Particularly, informed by cultural studies and ethnographic methods, this research project explores how the post-collectivism party-state insists on a mirror image of the collectivism through constructing the country as a singular super "family" form the olden time, as exemplified in the televised spectacle - CCTV's Spring Festival Gala. In the …


Fragmentary Girls: Selective Expression On The Tumblr Platform, Samantha Shorey Jul 2015

Fragmentary Girls: Selective Expression On The Tumblr Platform, Samantha Shorey

Masters Theses

Empirically based on a series of focus groups with college-age women, this thesis examines how the affordances of anonymity and audience specificity facilitate both intimate personal expression and political participation on the Tumblr platform. In dialogue with literature on self disclosure and privacy, I seek to broaden our understanding of the mediated contexts that provide space for women’s voices online.

The privacy afforded by Tumblr’s registration policies allows users more flexibility in terms of self-presentation than sites such as Facebook, which are necessarily linked to one’s offline identity through “real name only” policies. The use of pseudonyms contributes to a …