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Contextual Factors That Influence Learning Effectiveness: Hospitality Students’ Perspectives, Sungmi Song, Robert Bosselman
Contextual Factors That Influence Learning Effectiveness: Hospitality Students’ Perspectives, Sungmi Song, Robert Bosselman
Graduate Student Research Conference in Hospitality and Tourism
The need for ensuring the quality of e-learning in higher education has been growing with the rapid development and increasing popularity of e-learning. While several researchers have focused on the comparison of the effectiveness of e-learning with that of face-to-face learning, few empirical studies have been conducted on students’ learning along with student satisfaction which is one of good measures of learning effectiveness. Focusing on Hospitality area, this study, investigates the relationship between the perceived quality of online learning course and student outcome as well as student satisfaction. Students of four year public research universities offering online hospitality courses will …
The Gay Gap – Are Gay And Lesbian Hotel Guests Getting What They Want?, Orie Berezan, Carola Raab, Curtis Love
The Gay Gap – Are Gay And Lesbian Hotel Guests Getting What They Want?, Orie Berezan, Carola Raab, Curtis Love
Graduate Student Research Conference in Hospitality and Tourism
The past decade has seen a surge in commercial efforts to attract the gay market, and this is evident in the hotel industry. The question remains, however, what does it take to become a truly gay friendly hotel? Do hoteliers know how to effectively target this market by offering features that are gay friendly? Is the perception of what is gay friendly the same for hotels and gay guests, or does a listening gap exist? Through gap analysis, this study looks at what hospitality managers know about their gay guests. By considering both service providers’ and gay guests’ perspectives (analyzing …
A Gap Analysis On Generation Y Customer Expectations And Perceptions Towards Lifestyle Hotels, Wen Hua, Hailin Qu
A Gap Analysis On Generation Y Customer Expectations And Perceptions Towards Lifestyle Hotels, Wen Hua, Hailin Qu
Graduate Student Research Conference in Hospitality and Tourism
This study conducts a gap analysis on Generation Y (Gen Y) customer expectation and perception towards lifestyle hotels. In the result, 11 gaps between Gen Y customer expectation and perceptions on lifestyle hotels are identified. An Importance-Performance (I-P) map further demonstrates how lifestyle hotels satisfy Gen Y clients, and suggests future improvements for lifestyle hotels to better cater Gen Y guests. The findings indicate that Gen Yers are overall satisfied with lifestyle hotels, and lifestyle hotels have relatively high performance in general. But there are also a few aspects lifestyle hotels could enhance for higher customer satisfactions. This research not …