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University of Massachusetts Amherst

Graduate Student Research Conference in Hospitality and Tourism

Barriers

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The Implementation And Usage Of The North American Association Of Food Equipment Manufacturers Data Protocol, Anish Parikh Jan 2011

The Implementation And Usage Of The North American Association Of Food Equipment Manufacturers Data Protocol, Anish Parikh

Graduate Student Research Conference in Hospitality and Tourism

The North American Association of Food Equipment Manufacturers (NAFEM) Data Protocol allows for the bidirectional communication between a host computer and foodservice equipment. This allows for data gathering, increases efficiency and helps provide more valuable services to their customers. However, there has been low adaption of this technology.

The purpose of this study is to provide insight into the barriers to the implementation of the NAFEM Data Protocol. The study surveyed both restaurant general managers and restaurant corporate executives regarding their perceived barriers of implementation regarding the NAFEM Data Protocol. The results show that operators, both restaurant managers and corporate …


Barriers To Information Technology Change Project In Hotels, Anil Bilgihan, Fevzi Okumus, Khaldoon Nusair, Cihan Cobanoglu Jan 2011

Barriers To Information Technology Change Project In Hotels, Anil Bilgihan, Fevzi Okumus, Khaldoon Nusair, Cihan Cobanoglu

Graduate Student Research Conference in Hospitality and Tourism

The purpose of this study is to investigate the barriers and the sources of resistance to information technology (IT) change projects in hotel firms and evaluate strategies adopted in seeking to overcome these barriers. Based on an in-depth literature review, the authors developed an interview protocol. The authors will start collecting empirical data soon from the Information Technology Managers and the Hotel General managers in hotels in Orlando, FL. Based on the authors’ knowledge, this is one of the first research projects in the field that will provide empirical evidence on barriers to IT change projects and appropriate strategies in …


Why People Cannot Work With Each Other? Examining The Barriers To Collaborative Destination Marketing, Marketa Kubickova, Youcheng Wang Jan 2011

Why People Cannot Work With Each Other? Examining The Barriers To Collaborative Destination Marketing, Marketa Kubickova, Youcheng Wang

Graduate Student Research Conference in Hospitality and Tourism

The objective of this study is to identify barriers that might jeopardize the success of collaboration partnership in the tourism industry and to identify the role employees’ personal characteristics play in collaborative relationships. To date, little research has been conducted on collaboration issues in the tourism industry. Understanding these barriers is not only important, but also the key to the future creation of collaborative relationships, its success, and effectiveness. Given the exploratory nature of this study, a qualitative case study approach was adopted. A total of thirty two in-depth interviews were collected during August 2009. This study can provide management …