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Articles 1 - 3 of 3
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Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
Preventing Reincarceration Of Women With Mental Illness, Anne M. Dolmovich
Preventing Reincarceration Of Women With Mental Illness, Anne M. Dolmovich
Honors Undergraduate Theses
Since deinstitutionalization of state hospitals began almost 50 years ago, there has been an increase in the population with mental illness seen in the prison system. A combination of factors were looked at when studying causes behind incarceration, including active symptoms of mental illness, socioeconomic status, social support systems, history of trauma, history of drug abuse, police education on mental illness, and public perspective on mental illness. This study is a literature review focusing on people with mental illness in the prison system, with particular attention to women.
It is costly to house inmates for any extended period of time. …
Sexual Content In Music's Relationship With Consumers' Body Image, Sexualization And Objectification, Marika Gilbert
Sexual Content In Music's Relationship With Consumers' Body Image, Sexualization And Objectification, Marika Gilbert
Honors Undergraduate Theses
The current study examined the relationship between sexual content in popular pop, rap, and R&B music videos and female consumers’ body image, self-objectification, the objectification of other women, and self-esteem. The current study had two main hypotheses: (1) exposure to sexual content in music videos would be negatively correlated with women’s body image, self-objectification, and the objectification of other women and (2) Women’s body image and self-objectification would mediate the relationship between exposure to sexual content in music videos and self-esteem. Participants included 308 female college students who answered questions related to the study aims online. Exposure to sexual content …