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Communicative Ai And Techno-Semiotic Mediatization: Understanding The Communicative Role Of The Machine, Göran Bolin Apr 2024

Communicative Ai And Techno-Semiotic Mediatization: Understanding The Communicative Role Of The Machine, Göran Bolin

Human-Machine Communication

Mediatization discourse has so far mainly been centered on media from institutional or social-constructionist approaches. The technological developments within communications industries coupled with the wider societal process of datafication might, however, beg for dusting off the smaller, although the long-time existing, technological approach to mediatization as a complement to the two other approaches, in order to understand aspects of automation and human-machine communication. This theoretical article explores how existing mediatization approaches can refocus to include lessons learned from human-machine communication. The first section accounts for the main mediatization approaches. The second section discusses debates on communication, artificiality, and meaning-making. The …


An Explanation Of Course Flipping And Its Application To Basic Course Instruction, Mary Mino Jan 2014

An Explanation Of Course Flipping And Its Application To Basic Course Instruction, Mary Mino

Journal of the Association for Communication Administration

Flipping courses has become a topic of interest for communication instructors. This essay’s primary purpose is to assist communication educators and administrators in understanding course flipping as an instructional delivery approach. Course flipping, encouraging consistent active student learning during class sessions and appropriately using technology (or another means) to prepare students for these sessions, has most effectively accentuated instructional objectives. In fact, flipping the basic course has significantly increased students’ understanding of the relevance of the course and positively affected performance outcomes. In addition, to help instructors who want to employ this approach, a process in which they can engage …


A Sense Of Belonging: New Technologies' Effect On Recruitment Practices Of Graduate Programs, Elizabeth Dorrance Hall, Emily C. Simmons Jan 2012

A Sense Of Belonging: New Technologies' Effect On Recruitment Practices Of Graduate Programs, Elizabeth Dorrance Hall, Emily C. Simmons

Journal of the Association for Communication Administration

College recruiting has changed drastically as a result of new technology such as interactive Web sites, blogs, social media, and on-line videos. This study surveyed 144 college undergraduates about their attitudes and interests in enrolling in their institution’s graduate program as well as different types of recruitment technology. Video, printed handouts, and Web sites, were explored to assess their effectiveness as recruitment tools and discover how views of effectiveness are constructed. The study found video is perceived as the most interactive and influential recruitment tool and Web sites are the most credible, trustworthy, and user-friendly recruitment tool. This study allowed …