Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
Who Cares About Virtual Campus Tours? Virtual Tours In The College Choice Model And Perceived Student-Institution Fit, Christopher Thompson
Who Cares About Virtual Campus Tours? Virtual Tours In The College Choice Model And Perceived Student-Institution Fit, Christopher Thompson
Graduate Thesis and Dissertation 2023-2024
College recruitment practices have remained stagnant for quite some time. However, due to decreases in state funding and hypercompetitive applicant pools colleges must adapt their recruitment practices to remain competitive. Due to precautions and social distancing guidelines which occurred in 2020 caused by the coronavirus pandemic, college information sessions, college fairs, campus tours and other recruitment events were suspended. As such, admissions administrators were forced to rely on virtual recruitment practices, including virtual campus tours, to recruit applicants. Virtual campus tours allow colleges to expand their applicant pool by engaging with prospective students, who may not possess the required finances …