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Technical Illustration: The Changes And Challenges Presented By Advancements In Technology, Cindy Caudill
Technical Illustration: The Changes And Challenges Presented By Advancements In Technology, Cindy Caudill
Electronic Theses and Dissertations
This thesis investigates the changes and challenges technology has created in the field of technical illustration. Technical illustration includes the fields of technical drawing as well as scientific and medical illustration. Previously, technical illustrators learned and used traditional illustration methods, without the aid of computers. However, technology has rapidly entered the field and has changed the education, work environment, skills, and role of the technical illustrator. I note both the benefits and disadvantages that current technical illustrators are facing in their work. I explore both sides of the digital media and traditional art debate while focusing on the technical illustrator's …
Performing On The Screen: An Exploration Of Gender Representation In Technology Video Advertisements, Subriena Persaud
Performing On The Screen: An Exploration Of Gender Representation In Technology Video Advertisements, Subriena Persaud
Electronic Theses and Dissertations
This study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services. Results of the analyses showed that there were more male, Caucasian characters than any other character type based on gender and race/ethnicity. Females were mainly characterized according to traditional stereotypes, such as …