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Anxiety, Sadness, And Emotion Specificity: The Role Of Music In Consumer Emotion And Advertisement Evaluation, Felix Septianto
Anxiety, Sadness, And Emotion Specificity: The Role Of Music In Consumer Emotion And Advertisement Evaluation, Felix Septianto
ASEAN Marketing Journal
Although music could diversely influence consumer judgment process and behavior, it is still unclear whether music can evoke discrete emotions on consumers and influence consumer evaluation toward certain advertisements. This research proposes that music could evoke sad and anxious emotion on consumers; subsequently, consumers would regulate their negative emotions in accordance to their emotion orientations: Consumers who feel sad would show high evaluation toward happy-themed advertisement, while consumers who feel anxious would show high evaluation toward calm-themed advertisement. This paper concludes with the discussion of theoretical and practical implications and conclusion of this study.
The President’S Expression: Analyzing The Psychological Aspects Of Susilo Bambang Yudhoyono’S Lyrics, Indro Adinugroho, Roby Muhamad, Harry Susianto
The President’S Expression: Analyzing The Psychological Aspects Of Susilo Bambang Yudhoyono’S Lyrics, Indro Adinugroho, Roby Muhamad, Harry Susianto
Makara Human Behavior Studies in Asia
Word and text analysis has become an alternative method to examine social and psychological problems when other common methods could not access the internal workings of a participant’s psyche. This study shows that text analysis, as an alternative method, is capable to identify important psychological aspects contained in the song lyrics written by Susilo Bambang Yudhoyono (SBY) with regard to his strategic role as a country and political leader. Three main aspects are identified: emotion, achievement, and harmony. The lyrics of 23 Indonesian songs written by SBY have been gathered for the purpose of analysis. Three studies were carried out …