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Travelers’ Most Preferred Green Attributes For A Hotel Room, Michelle Millar
Travelers’ Most Preferred Green Attributes For A Hotel Room, Michelle Millar
Hospitality Management
The purpose of this study, based on bundles of select environmentally friendly hotel room attributes, is to identify what kind of green hotel room business and leisure travelers would most prefer. Another purpose of the study is to assess whether customers are willing to pay more, and if so, how much more, to stay in an environmentally friendly hotel room. The hotel room most preferred incorporated a refillable shampoo dispenser, energy efficient light bulbs, and towel and linen policies, as well as key cards, and green hotel certification. Green hotel certification was the most influential attribute on preference. These results …
Internet Recruiting In The Cruise Industry, Michelle Millar
Internet Recruiting In The Cruise Industry, Michelle Millar
Hospitality Management
The cruise line industry is expanding rapidly. Recruitment within the industry will be an endless task and the cruise lines will need to explore every avenue possible to recruit new employees for each new contracted ship. The purpose of this study, therefore, is to examine the website of each major cruise line to determine if they are utilizing their website to recruit employees. In total, 33 attributes relating to e-recruiting method, function, content, and job search tools, were analyzed. The results of the content analysis revealed that, although the cruise lines are using e-recruiting methods, they are not using the …
Developing A Convention And Event Management Curriculum In Asia: Using Blue Ocean Strategy And Co-Creation With Industry, David L. Jones
Developing A Convention And Event Management Curriculum In Asia: Using Blue Ocean Strategy And Co-Creation With Industry, David L. Jones
Hospitality Management
In this article the author discusses the development of a convention and event management curriculum in Asia through blue ocean strategy and co-creation with the industry. He emphasizes the necessity to differentiate the product from the competition, which is a concept that applies to an academic degree programs in order to create a niche in the market. The author also discusses the approach being used and the development of the curriculum.