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The Development Of Teaching Case Studies To Explore Ethical Issues Associated With Computer Programming, Michael Collins, Damian Gordon, Dympna O'Sullivan
The Development Of Teaching Case Studies To Explore Ethical Issues Associated With Computer Programming, Michael Collins, Damian Gordon, Dympna O'Sullivan
Conference papers
In the past decade software products have become pervasive in many aspects of people’s lives around the world. Unfortunately, the quality of the experience an individual has interacting with that software is dependent on the quality of the software itself, and it is becoming more and more evident that many large software products contain a range of issues and errors, and these issues are not known to the developers of these systems, and they are unaware of the deleterious impacts of those issues on the individuals who use these systems. The authors of this paper are developing a new digital …
Teenagers’ Moral Advertising Literacy In An Influencer Marketing Context, Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady
Teenagers’ Moral Advertising Literacy In An Influencer Marketing Context, Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady
Articles
Teenagers are avid consumers of social media and also constitute attractive target audiences for influencer marketing (IM). Teenagers can perceive strong, parasocial relationships with influencers, frequently regarding them as being akin to a peer or a friend. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore raises questions about young consumers’ discernment of, and critical evaluation of the overall appropriateness when influencers act as conduits of commercial messages on behalf of brands. This paper reports on a qualitative study of 29 teenagers aged 15–17 years. The aim was to explore the …