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Memory For A Familiar And Unfamiliar University Logo, Alicia M. Fels

Seton Hall University Dissertations and Theses (ETDs)

Prior research found that memory is fallible and that memory for common objects is poorly encoded (Brady et al., 2008; Nickerson & Adams, 1979). Participants studied one of the logos and recalled both the familiar and unfamiliar logos. Confidence judgments were collected at pre- and post-recall for both logos. Results suggest that recall changed by study condition and logo type, studying before recall, for both the familiar and the unfamiliar logo, improved recall scores. The results also suggest that confidence judgments changed depending on the logo familiarity and time. Confidence decreased from pre- to post-recall for the familiar logo in …