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Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris May 2012

Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris

Pamela K. Morris

From a social action theory perspective, Occupy Wall Street protesters’ signs are grounded examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by the protesters can be identified and analyzed. Results can enrich discourse of challenges. This paper is an exploratory investigation of 55 Occupy Wall Street signs using content analysis. It attempts to answer questions: How are the Occupy Wall Street protesters communicating their messages through signs; what are the issues; and how do the issues relate to advertising models?


Overexposed: Issues Of Public Gender Imaging, Pamela K. Morris May 2012

Overexposed: Issues Of Public Gender Imaging, Pamela K. Morris

Pamela K. Morris

Make no mistake—it is popularity that makes pop culture important. And it is the powerful visual imagery of advertisements that helps define the largely artificial construction we call gender. Sex-role stereotyping and gender representations are typically studied in content analyses of television and magazine advertisements. Less common are investigations into outdoor advertising, a medium that is ubiquitous and the most democratic—everyone has equal access to visuals. This essay calls attention to and offers insights on advertisements in our outdoor visual space, focusing on gender representations. Capturing and analyzing these ephemeral images can show how they influence how we feel, think, …


Branding The Devine: Albrech Dürer's Praying Hands And The Branding Of Iconography, Pamela K. Morris, Katya Maslakowski Dec 2011

Branding The Devine: Albrech Dürer's Praying Hands And The Branding Of Iconography, Pamela K. Morris, Katya Maslakowski

Pamela K. Morris

In 1508, artist Albrech Dürer sketched a life-study of a pair of hands clasped in prayer. Over 500 years later, the ‘Betende Hände’ can be found all over the United States as knickknacks in private homes, as civic statues and online. The phenomenon is an interesting case study of popular religion, consumer culture and the intersections of public and private worship. Using a blend of advertising and branding theory and iconographic theory, this paper proposes to illuminate the ways that the Praying Hands of Dürer became a lasting symbol of popular devotion across a wide range of media.