Digital Commons Network^™

Leadership is often responsible for behavior change in their organizations. This paper outlines a context-based model—utilizing existing theories and models in Knowledge Management and Library and Information Science—to increase leadership’s effectiveness in this area. The Knowing Model approaches behavior change as an issue of information content, dissemination, and use of that information—all within a complex environment with additional social barriers. A behavior—one that an organization has unsuccessfully attempted to change in the past—is identified by leadership. These previous attempts serve as a baseline from which to measure success of the proposed model. The target behavior change is one …