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Christopher J Collins

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The Interactive Effects Of Recruitment Practices And Product Awareness On Job Seekers’ Employer Knowledge And Application Behaviors , Christopher J. Collins May 2012

The Interactive Effects Of Recruitment Practices And Product Awareness On Job Seekers’ Employer Knowledge And Application Behaviors , Christopher J. Collins

Christopher J Collins

In this paper, I draw on research from the literatures on marketing and recruitment to identify how recruitment practices and company product awareness are related to job seekers’ application behaviors through three aspects of job seekers’ employer knowledge. Based on results from a within-subjects design with data from 123 recruiting companies and 456 student job seekers, my findings suggested the relationships between recruitment strategies and application intentions and decisions are moderated by product awareness. Specifically, low-information recruitment practices are significantly and positively related to application behaviors through employer familiarity and employer reputation when product awareness is low rather than high. …


Research Report On Phase 4 Of Cornell University/Gevity Institute Study Human Resource Management Practices And Firm Performance In Small Businesses: A Look At The Effects Of Hr Practices On Financial Performance And Turnover, Christopher J. Collins, Matthew Allen May 2012

Research Report On Phase 4 Of Cornell University/Gevity Institute Study Human Resource Management Practices And Firm Performance In Small Businesses: A Look At The Effects Of Hr Practices On Financial Performance And Turnover, Christopher J. Collins, Matthew Allen

Christopher J Collins

In this study, we found evidence that groups of HR practices that represent different strategies for managing employees were significantly related to the financial performance of small companies. In particular, we found that an employee selection strategy based on person-organization fit, employee management strategy based on self-management, and employee motivation and retention strategy based on creating a family-like environment were all significantly related to firm performance in terms of revenue and profit growth. In addition, we found that the relationships between these HR strategies and firm performance were stronger in firms that face greater competition, are pursuing growth strategies, and …