Digital Commons Network^™

Branding A Professional American Football Franchise, John J. Ragone Jr.

Theses

The original intent of my thesis was to create a professional-level team identity that a community can embrace and emotionally bond with by utilizing contemporary design trends. As I researched the visual aspects of the brand strategy, it became apparent that current trends toward multiplicity of uniform designs could become a threat to an organization’s brand equity.

A corporate identity is the strategically engineered “personality” of an organization created to facilitate business objectives. How that identity is perceived and accepted supports relationship building between an organization and its audience or customers. Brand equity is developed through ease of recognition and …

Identity Aperture: Self-Portraits, Genealogy, And Other Archives, Yuxiang Dong

Theses

As a foreigner in the United States, I need a passport, I-20, and visas to provide the answer to a very simple question: who am I? This body of work grew out of this urgent curiosity about identity. Meta-cultural and meta-biological factors like race, gender, and nationality give me a certain identity without me asking for it. However, I tend to forget the fact that my identity is negotiable and is constantly being negotiated around and inside me. At a certain point, I realize that in order to understand the man I have become, I need to re-encounter my journey …