Digital Commons Network^™

Bx | Branded Ar Filters: Redefining Branded Interactions, Moses Michael Araujo

Theses

Traditional forms of experiential marketing have been interrupted by augmented reality. As augmented reality continues to grow, a new ecosystem for brand interactions has revealed a world of branded augmented content or “BX”. BX is a concept design that creates a personalized, immersive connection between brand and user through four AR filters.

Current State And Development Potential Of Luxury Heritage Hospitality In Old City Center Of Split, Croatia, Lucia Koprčina

Theses

Tourism is one of the main lines of profit for Split; however there is no unified strategy reflected in one line of tourism. In order to protect that UNESCO heritage site and assure long-term industry success it is proposed to take a shift to building a luxury brand that connects all business located in the site in a unified manner. The purpose of this study is to gain an understanding of the current state and context of the luxury tourism industry, specifically considering the accommodation and dining services in the old city center are of Split, Croatia. The objective is …

Exploration Of The Process Of Building Brand Equity As A Digital Painter, Andrew Lim

Theses

The mainstream debut of the World Wide Web in the 20th century has increased the use of branding from its simple origins of being a visual marker into a multi-faceted entity. Branding has evolved to become a multi-faceted effort that creates rational and emotional attributes and can foster interactions and develop and deepen relationships with customers (Rubinstein, 2002).

The boom of the Internet brought forth new inventions and software that affected many industries, particularly the arts. A new emergent form of art known as digital painting emerged where a drawing tablet, stylus and digital image rendering software such as Adobe …