Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (9)
- Communication (7)
- Social Media (6)
- Business (5)
- Business Administration, Management, and Operations (2)
-
- Entrepreneurial and Small Business Operations (2)
- Marketing (2)
- Public Affairs, Public Policy and Public Administration (2)
- Discourse and Text Linguistics (1)
- Environmental Studies (1)
- Graphic Communications (1)
- Health Policy (1)
- Industrial and Organizational Psychology (1)
- Insurance (1)
- Leadership Studies (1)
- Linguistics (1)
- Medicine and Health Sciences (1)
- Peace and Conflict Studies (1)
- Psychology (1)
- Public Health (1)
Articles 1 - 13 of 13
Full-Text Articles in Entire DC Network
Social Media And The Technological Infrastructure Of Polarization In The United States: How Do We Move Forward?, Phoebe Cordova
Social Media And The Technological Infrastructure Of Polarization In The United States: How Do We Move Forward?, Phoebe Cordova
Dissertations and Theses
The United States is currently experiencing extremely high levels of polarization that is unique to other times in history. One way to account for this historical difference is the fact that polarization is playing out under the novel conditions generated by technology and, specifically, social media. Thus far, work in the area of social media and polarization has primarily focused on proving a causal relationship between the two with contributions across disciplines remaining disparate without an integrative framework of understanding. Strikingly, there are few contributions from the field of conflict resolution, indicative of the more sweeping need for the field …
A Multimodal Discourse Analysis Of Nasa's Instagram Account, Danica Lynn Tomber
A Multimodal Discourse Analysis Of Nasa's Instagram Account, Danica Lynn Tomber
Dissertations and Theses
In an increasingly interconnected society where science and technology are advancing at a rapid pace, knowledge dissemination, specifically in terms of public engagement and popularization, must be both encouraged and critically evaluated. As an internationally recognized government agency that is dedicated to the advancement of space exploration and present on several social media platforms, the U.S. National Aeronautics and Space Administration (NASA) provides a useful lens from which to analyze large-scale messaging of multimodal scientific information. Although there is a substantial amount of linguistic research into political and government-based messaging in social media, there is not much literature on the …
Social Media Impact On Small Brick And Mortar Businesses, David N. Bowles
Social Media Impact On Small Brick And Mortar Businesses, David N. Bowles
University Honors Theses
This thesis examines the implementation of various strategies and goals for small to medium brick-and-mortar enterprises regarding their use of social media. Drawing from primary data collection with small brick-and-mortar businesses within the greater metro area of Portland, Oregon, the value of social media is the ability of an organization to create a sense of value for their consumers while promoting positive relations and enhancing the consumer's ability to interact with an organization on a more personal level. Focusing on the implementation of various strategies and promotional efforts to increase the success of these small businesses and align their organizational …
Social Media Marketing And Insurance: An Analysis Of The Impact Of Social Media Marketing On Small Independent Brokerages Of Property And Casualty Insurance, Kaylee B. Brucker
Social Media Marketing And Insurance: An Analysis Of The Impact Of Social Media Marketing On Small Independent Brokerages Of Property And Casualty Insurance, Kaylee B. Brucker
University Honors Theses
Property and casualty insurance is an intangible service. It is a large industry within the US that in most regard is perpetual. Marketing for insurance is not similar to marketing for most other services or products. The agent must relay the value to the consumer prior to them purchasing it. Further, when considering social media marketing, we find a separate strategy of marketing. Social media marketing is becoming increasingly popular, it has shown as a successful strategy for obtaining consumers' attention and their business. This success has been seen in many industries, including insurance. However, there is a lack of …
Building And Expanding Avestor’S Social Media Presence: A Capstone Review, Hope Foley
Building And Expanding Avestor’S Social Media Presence: A Capstone Review, Hope Foley
University Honors Theses
The Business capstone project involves a small team working directly with a local business to provide assistance in achieving a specific goal the company may have for their future. Through research, informational visuals, and presentations to the client, the team presents a final recommendation as to the best option to achieve the company's goal and the most effective way to implement it.
"Real" Marketing Within The Fast Fashion Industry: An Analysis Of Internal Vs. External Dei Practices, Marinda Lynn Carlyle
"Real" Marketing Within The Fast Fashion Industry: An Analysis Of Internal Vs. External Dei Practices, Marinda Lynn Carlyle
University Honors Theses
This thesis will analyze the social media marketing (SMM) practices of Fast Fashion industry trends that have surfaced due to recent events. Specifically, this work will compare customer-facing SMM efforts related to diversity, equity, and inclusion (DEI) initiatives against the internal values and practices a company expends towards these efforts. This thesis will use H&M as an illustrative example in representing a company within the Fast Fashion industry. The motivation of this thesis or[i]ginates from the ongoing shifts in corporate SMM practices after the murder of George Floyd in May of 2020 and the corresponding increase in social justice activism …
Online Activism And Real Life Environmentalism, Emily Grace Anderson
Online Activism And Real Life Environmentalism, Emily Grace Anderson
Dissertations and Theses
Past and present human activities have created and accelerated an array of environmental catastrophes and various systems in the environment remain under threat as a result of human behavior. In hopes of mitigating environmental consequences, a social movement has arisen to encourage people to behave in ways that are more environmentally sustainable. Research shows that individual behavior choices impact the environment, and this influence can be used to positively affect the environment through engagement in pro-environmental behavior. Like with many other social movements, the internet has been a tool in spreading awareness of a cause and allowing people the opportunity …
Building A Leader's Identity On Social Media, Morningstar Dickson
Building A Leader's Identity On Social Media, Morningstar Dickson
University Honors Theses
How can leaders use social media effectively to shape their identity as a leader? Based on previous scholarship, this paper argues that using an authentic leadership approach to social media usage, would balance a leader’s true identity as well as maintaining their relationship with their followers. Which would allow the leaders’ influence to be more effective. This paper consists of a literature review on authentic leadership, and trust, and then builds a conceptual model that will break down how a leader should build and present their identity on online formats. The model shows how identity on social media is a …
Social Media In Business-To-Business Marketing And Sales: Review Of Literature & Research Recommendations, Daniel Bello Manjarrez
Social Media In Business-To-Business Marketing And Sales: Review Of Literature & Research Recommendations, Daniel Bello Manjarrez
University Honors Theses
Social media usage in business to business marketing and sales has been steadily rising since its advent in the late 2000s. Similarly, research surrounding social media in this context has increased, with specific focus on its usage, influence, and adoption from B2B marketers and salespeople. This focus has resulted in gaps in the literature, especially when regarding small and medium B2B enterprises. This review of literature provides a systemic understanding of the research landscape by identifying the theory, methods, context, and results of twenty-one peer-reviewed business marketing articles concerning social media. This review also proposes five key recommendations to inform …
A Public Health Recommendation Countering The Online Anti-Vaccination Movement, Grace M. Neumann
A Public Health Recommendation Countering The Online Anti-Vaccination Movement, Grace M. Neumann
University Honors Theses
The anti-vaccination movement had posed a threat to the health of communities, since the inception of the smallpox inoculation practice. As the anti-vaxx movement continues to grow in strength and reach, public health officials must be prepared to combat the flow of misinformation, with sound scientific data in a way that connects with individuals from all communities. Online platforms such as blogs and social media, allow newfound access to vaccine opinions and information, posing an even greater risk of vaccine misinformation being spread to the public. Different communities hold different reasons for vaccine hesitancy and avoidance. An effective public health …
Film Marketing On Instagram: A Model For Effectively Employing Influencers, Bryce Earhart
Film Marketing On Instagram: A Model For Effectively Employing Influencers, Bryce Earhart
University Honors Theses
This article discusses the diffusion process of Instagram influencer marketing for a film as sponsored content moves from an influencer through Instagram’s social network. Instagram influencer marketing is broken down into three major pieces: the influencer, the social system, and the message. Each piece is explored within the context of Rogers’ theory of Diffusion of Innovations to build a model that explains successful campaigns. This model is laid onto a case study of Universal Studios’ 2017 Jurassic World: Fallen Kingdom campaign to showcase an Instagram influencer effort employed by a major film studio. Identifying the diffusion that occurs during Instagram …
Increasing Engagement On Nonprofit Facebook Pages Through Photos, Christina T. Guiang
Increasing Engagement On Nonprofit Facebook Pages Through Photos, Christina T. Guiang
University Honors Theses
Social media has become an immensely valuable tool for nonprofit marketing strategies. Social media platforms such as Facebook and Twitter provide free tools for nonprofit organizations to spread awareness, build their organizational identity, communicate with their stakeholders, and inspire action and involvement. These outlets have therefore, for many organizations, become an essential component of their marketing communications. Developing effective strategies that maximize social media post engagement is beneficial in aiding organizations to achieve their marketing goals. This study focuses specifically on Facebook photo posts due to the platform’s widespread use and the high potential of visual media to provoke audience …
Utilizing Affinity Spaces And Critical Literacies For Multi-Media Language Learning : I Can Has L3arning On Teh Interwebz Plz?, Allison Lemcke-Kibby
Utilizing Affinity Spaces And Critical Literacies For Multi-Media Language Learning : I Can Has L3arning On Teh Interwebz Plz?, Allison Lemcke-Kibby
University Honors Theses
In this study I will demonstrate students' personal use of the technology and online affinity spaces outside of the second and foreign language classroom. These affinity spaces allow users to discuss, explore and solve writing and reading related problems while textually constructing and exploring their identities. Language learners' use of fan fiction is the main focus of this analysis because it provides a significant outlet to examine literacy oriented language skills. I will analyze three case studies on language learners' production of fan fiction texts through a critical literacy framework which concentrate on three of the main characteristics of using …