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Oberlin

Theses/Dissertations

2016

Memory

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Metaphor And Memory: How Metaphors Instantiate Schemas In And Influence Memory Of Narrative, Sarah Elizabeth Cox Jan 2016

Metaphor And Memory: How Metaphors Instantiate Schemas In And Influence Memory Of Narrative, Sarah Elizabeth Cox

Honors Papers

Metaphoric frames are prominently featured in public discourse. They highlight certain aspects of the target issues they are used to describe, thereby encouraging specific patterns of inference. Our goal was to test whether they would influence memory as well. Building off prior work, we contrasted two metaphors for crime: virus and beast. In a pilot study, we identified specific causes, examples, and solutions to crime that were congruent with each frame (one but not the other; e.g., people thought “drug use” better exemplified a crime virus, whereas “murder” better exemplified a crime beast). Participants (n = 469) read or listened …