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Missouri University of Science and Technology
<p>Behavioral assessment -- Case studies<br />Electronic commerce -- Marketing<br />Emotions -- Physiological aspects</p>
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Effect Of Web Atmospheric Cues On Users' Emotional Responses In Ecommerce, Tanvi Joginapelly
Effect Of Web Atmospheric Cues On Users' Emotional Responses In Ecommerce, Tanvi Joginapelly
Masters Theses
"The internet has revolutionized the shopping experience. As consumers' emotional responses play an important role in predicting behavioral intentions and satisfaction, it is imperative to study e-commerce from an affective perspective and identify the website design features that influence consumers' emotional responses. This research adopted the stimulus-organism-response (S-O-R) model to examine the effects of web atmospheric cues. mainly vividness and interactivity, on users' emotional responses in e-commerce, and their influence on users' purchasing intentions.
The study had three stages: First, experts in human computer interaction (HCI) were recruited and asked to evaluate and rate 25 different e-commerce websites on interactivity …