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Velocity And Vertigo: Gender Trends In Consumer Research: In Conversation With Fernando Desouches, Linda Ong, And Linda Scott, Catherine Coleman, Linda Tuncay Zayer, Linda Scott
Velocity And Vertigo: Gender Trends In Consumer Research: In Conversation With Fernando Desouches, Linda Ong, And Linda Scott, Catherine Coleman, Linda Tuncay Zayer, Linda Scott
School of Business: Faculty Publications and Other Works
In this panel conversation, industry leaders examine trends related to gender, such as those shaped by generational differences, technologies, and the urgent consequences of the pandemic. Indeed, millennial and Generation Z consumers display greater acceptance of various expressions of gender and family than older generations. These more racially and ethnically diverse digital natives, who were looking hopefully ahead to the opportunities of a growing economy, are now among the most vulnerable to the uncertain future amid the fallout of a global pandemic (e.g., Pew Research Social and Demographic Trends: https://www.pewsocialtrends.org/essay/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far). The pandemic further highlights the disproportionately negative economic vulnerabilities …
Un/Re/Doing Gender In Consumer Research: In Conversation With Pauline Maclaran, Lisa Peñaloza, And Craig Thompson, Jenna M. Drenten, Pauline Maclaran, Lisa Peñaloza, Craig J. Thompson
Un/Re/Doing Gender In Consumer Research: In Conversation With Pauline Maclaran, Lisa Peñaloza, And Craig Thompson, Jenna M. Drenten, Pauline Maclaran, Lisa Peñaloza, Craig J. Thompson
School of Business: Faculty Publications and Other Works
This article documents a panel conversation with three exceptional scholars in the domain of gender and consumer research— Pauline Maclaran, Lisa Peñaloza, and Craig Thompson. The panel was moderated by Jenna Drenten.
A Research Agenda For (Gender) Troubled Times: Striving For A Better Tomorrow, Catherine Coleman, Eileen Fischer, Linda Tuncay Zayer
A Research Agenda For (Gender) Troubled Times: Striving For A Better Tomorrow, Catherine Coleman, Eileen Fischer, Linda Tuncay Zayer
School of Business: Faculty Publications and Other Works
As we gathered on Zoom to begin this editorial, a typical COVID-19 experience unfolded. Working from our living rooms, kitchens, or closets (Eileen) we checked in as to how each of us was coping, knowing that we were navigating multiple responsibilities and uncertainties. Having assured ourselves that we were all “fine, really, okay,” we proceeded to get down to work, only to have Linda’s kids start vying for her attention because—of course—she’s not just trying to write an editorial, she’s also overseeing the online learning they are supposed to be doing. If we needed it, our shared experience was living …