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Advancing Democracy One Tweet At A Time, Landon T. Hester
Advancing Democracy One Tweet At A Time, Landon T. Hester
LSU Master's Theses
This thesis takes a broad look how citizens use social media to foster political discussion, enhance political knowledge and engage in political participation in the United States. In this study, democracy is broken down into three empirically measurable components: political discussion, knowledge and participation. To begin, I provide an in-‐depth review of past research examining the impact social media has on each element of democracy. In addition, I analyze data collected from a novel social media panel of 3,811 Twitter users by researchers from Louisiana State University (Davis et. al, 2017). From this, I measure the impact that Facebook and …
An Integrated Framework For Self-Disclosure On Social Networking Sites, Asim Shrestha
An Integrated Framework For Self-Disclosure On Social Networking Sites, Asim Shrestha
LSU Doctoral Dissertations
Social networking sites usage has shown a meteoric rise over the past decade. Social networking sites survive and thrive based on the information that users disclose. The willingness of users to disclose their information lies at the core and is the driving force of the economies of these sites. This study proposed and tested an integrated theoretical framework for self-disclosure on social networking sites. Drawing from three different theoretical perspectives viz. self-congruency theory, privacy calculus theory, and extension of unified theory of acceptance and use of technology (UTAUT2), a research model was formulated. The model was tested using survey data …
Consumer Mutations: Mediated Subjectivities Of The Incipient Digital Age, Aaron Duplantier
Consumer Mutations: Mediated Subjectivities Of The Incipient Digital Age, Aaron Duplantier
LSU Doctoral Dissertations
In this dissertation, I argue that out of postmodernity, subjectivity has seen distinct mutations inflected by consumer technology. As postmodern mediators of ordinary people, reality TV, Facebook, and YouTube are steeped in concerns about authenticity. Reality TV, for example, cannot escape its authenticity problem because of the conventional hierarchy of production it maintains, a hierarchy that prompts consumer skepticism regarding its truth value. However, seemingly democratic Internet platforms, such as Facebook and YouTube, promise consumer engagement in which users can break down those hierarchical barriers preventing authentic expression. Under the guise of presumed mediational accuracy, the resulting feedback loop between …
Essays On Corruption, Chandan Kumar Jha
Essays On Corruption, Chandan Kumar Jha
LSU Doctoral Dissertations
Corruption is a global concern and requires attention because of its detrimental effects on economic growth and development. This dissertation includes three different essays that identify some of the instruments that can be used to fight corruption. The first essay investigates whether women's presence in economic and political arenas can have a significant impact on corruption. It finds evidence that while women's presence in parliament does reduce corruption other measures of female participation in economic activities are shown to have no effect. The second essay shows that internet and Facebook have an adverse effect on corruption. Finally, in a theoretical …
This Is My Attempt To Hold On, Kimberly Reneé Jones
This Is My Attempt To Hold On, Kimberly Reneé Jones
LSU Master's Theses
I am an identical twin. The connection I share with my twin sister is intense and immediate. But now, we live over 800 miles apart. This Is My Attempt To Hold On serves as a visual metaphor for the longing for the undiluted rapport we have when we are together, and the frustrations of communicating with her through a digital device. I am constantly dissatisfied with my attempts to connect with her. I watch myself, my words, and my thoughts become diffused through the pixels. The work exists as composites of various mediums, creating a dialogue between photography, printmaking, sculpture, …
Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal
Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal
LSU Master's Theses
This study focuses on how media usage can affect one’s perceptions of Black collegiate and professional male athletes. While early research focused solely on traditional media, this study focuses on social media as well. This study investigates the relationships between the amounts of time spent using traditional and social media, and the perceptions of athletes in regards to their physical capability, the likelihood of being criminals, and prevalence of committing violent crimes. To explore relationships, this study utilized a total of 145 White participants. Findings showed a positive relationship existed between social media usage and perceptions of criminal-like characteristics. It …
The Effects Of Interactivity And Involvement On Users' Attitude Toward And Perception Of Brands And Purchase Intent On Facebook, Christina Persaud
The Effects Of Interactivity And Involvement On Users' Attitude Toward And Perception Of Brands And Purchase Intent On Facebook, Christina Persaud
LSU Master's Theses
Communications practitioners have long studied factors related to consumers’ impressions of brands as well as their intent to purchase from brands. While early research has focused on traditional advertising methods, newer research is geared towards understanding how interactive features are changing this relationship. The rise of newer computer-mediated communication (CMC) technologies, specifically social media, has lead to many changes in the way organizations market their brands as they allow for unique, interactive communication between an organization and its publics. While the notion of interactivity, a core feature of CMC, has no one definition, researchers continue to examine its effects within …
Corporate Use Of Social Media, Viktorya Mirzoyan
Corporate Use Of Social Media, Viktorya Mirzoyan
LSU Master's Theses
Despite significant and constantly increasing volume of social media use by both individuals and corporate entities, scarce scholastic attention has been paid to practices undertaken by companies and organizations in creating presence on social media, managing social media accounts and communicating with constituents on social media. New social media platforms appear regularly, attracting millions of daily visitors, however, this new type of communication media still lacks in-depth analysis, which would provide guidelines to be used by corporate entities to make their presence on social media most effective. This study makes the first step to analyze possible relationships between companies’ practices …
Utilizing Social Media To Build Community In The Residence Halls, Michael Jeremy Courson
Utilizing Social Media To Build Community In The Residence Halls, Michael Jeremy Courson
LSU Master's Theses
The purposes of this study are to understand how community is built and residents are educated in the residence halls on college campuses as well as to design a method for social media to aid that process. To achieve this, documents were collected from 10 different institutions from across the country. The documents were analyzed to determine how community is built, residents are educated, and the use of social media in residence life. The results showed that none of the institutions were using social media in any form. It also showed that all of the institutions build community and educate …
Examining The Use Of Social Media Among Four-H Alumni In Louisiana, Kali Boudreaux Zammit
Examining The Use Of Social Media Among Four-H Alumni In Louisiana, Kali Boudreaux Zammit
LSU Master's Theses
The purpose of this study was to examine the use and determine the preferred method of social media among 4-H alumni in Louisiana. Based on a review of literature, communicating with youth through social media has become a major trend and necessity, especially among 4-H Youth Development and Cooperative Extension Service professionals. The Zammit Social Media Questionnaire, a 24-item instrument that includes multiple choice, multiple answer, open-ended, ranking, and Likert scale questions, was developed and administered online to 161 Louisiana 4-H alumni who received the 2011 Louisiana 4-H Senior Honor Cord and provided usable e-mails. The final response count was …
From The Viewbook To Facebook: A Content Analysis Of Universities' Facebook Posts To Measure Organization-Public Relationships, Aariel Roxanne Charbonnet
From The Viewbook To Facebook: A Content Analysis Of Universities' Facebook Posts To Measure Organization-Public Relationships, Aariel Roxanne Charbonnet
LSU Master's Theses
This study examined StudentAdvisor.com's top 25 social media colleges to determine the ways in which these universities communicated with their various publics on Facebook. Using Hon and Grunig's models of public relations as frameworks, a quantitative content analysis was performed. The study considered each individual post on the universities' Facebook walls (n=709) over the course of a three-week period. The study's research questions were based on whether the posts promoted Hon and Grunig's relationship indicators, as well as what public relations models the posts resembled. Results indicated that posts were least likely to resemble the two-way symmetrical model and seldom …
Identifying Opinion Leaders And Their Activity On A Local Apparel Business Facebook Fan-Page, Jennifer Marie Galster
Identifying Opinion Leaders And Their Activity On A Local Apparel Business Facebook Fan-Page, Jennifer Marie Galster
LSU Master's Theses
As technology continues to grow, new marketing opportunities arise. Facebook is an online social network that allows companies to understand their consumer base (Shih, 2011). Little research has been conducted to understand how Facebook is used as a marketing tool. Word of mouth advertising is created on Facebook fan-pages, business pages that allow consumers to interact with each other with User-Generated Content (UGC). Identifying opinion leaders on these fan-pages can help businesses understand their customers and help them build relationships with them on Facebook. The current research presents a qualitative approach to profiling users of a Facebook fan-page wall, identifying …
A Qualitative Study Of 4-H State And Field Faculty Use Of Social Media To Communicate With Youth, Volunteers, And Stakeholders, Mary Christina Sorenson
A Qualitative Study Of 4-H State And Field Faculty Use Of Social Media To Communicate With Youth, Volunteers, And Stakeholders, Mary Christina Sorenson
LSU Master's Theses
The purpose of this study is to explore the type of social media technology utilized by 4-H field and state faculty to communicate with 4-H members, volunteers, and advisory board members. As youth increase their use of technology for communications it is critical for youth development agents to adapt to new communication methods Qualitative research methods were used to explore this topic. Guiding questions were developed from the empirical literature. Responsive interviewing technique was used to gather data. A purposeful sample was chosen for this study. The sample consisted of field and state 4-H Cooperative Extension Service faculty located in …
Communication In Today's Network, Carter Jahncke Perrilliat
Communication In Today's Network, Carter Jahncke Perrilliat
LSU Master's Theses
Technology has given us many ways of communicating. The most emerging and evolving network of exchanging information today is social media. Communicating in Today’s Network is a thesis that examines and explores different trends in social media. This body of this work is a result of data collected by surveying active users of social media in society. The results are visually communicated through information graphics. It is intended to inform designers of the importance in learning and identifying ways to communicate with our new developing medium, social media.