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Using Facebook As A Communication Tool In Agricultural-Related Social Movements, Mica Graybill-Leonard, Courtney Meyers, David Doerfert, Erica Irlbeck
Using Facebook As A Communication Tool In Agricultural-Related Social Movements, Mica Graybill-Leonard, Courtney Meyers, David Doerfert, Erica Irlbeck
Journal of Applied Communications
A social movement is a personal obligation taken on by an individual, due to either a personal experience or responsibility, to pursue action to implement a change in a community or society. Facebook is a social networking device in which users interact through conversations, and build relationships by networking with other users. Facebook groups are created as part of a smaller community within the social networking site and focus on particular interests or beliefs about certain issues. The purpose of this study was to determine why individuals use social media, specifically Facebook, to communicate information in social movements related to …
Advocacy In Agricultural Social Movements: Exploring Facebook As A Public Relations Communication Tool, Courtney Meyers, Erica Irlbeck, Mica Graybill-Leonard, David Doerfert
Advocacy In Agricultural Social Movements: Exploring Facebook As A Public Relations Communication Tool, Courtney Meyers, Erica Irlbeck, Mica Graybill-Leonard, David Doerfert
Journal of Applied Communications
Public relations is the act of building and maintaining mutually beneficial relationships among organizations and people through the use of marketing and promoting strategies to build and maintain a successful public image. Currently, social media (including Facebook) are being adopted as a communication tool in public relations efforts to build relationships with different publics. Facebook is a popular social networking site that has the capability to offer a range of promotional tools and allows users to build relationships. The purpose of this study was to determine how administrators of Facebook groups are utilizing Facebook for promoting their agricultural advocacy campaigns. …