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Accessibility Regulations And Tips For Reaching Older Adults And People With Disabilities, Debby Newman, Pam Prokop
Accessibility Regulations And Tips For Reaching Older Adults And People With Disabilities, Debby Newman, Pam Prokop
Journal of Applied Communications
Providing accessibility to all audiences is not just the right thing to do - it is the law. As a group, communicators have a responsibility to create accessible resources for people with disabilities, whether this involves classroom materials and press releases or online meetings. While communicators are not lawyers, we need to understand the essence of the statutes, since the United States Census Bureau (2006) reports that there are 51 million Americans with disabilities. This article describes the laws' requirements and ways for federally funded land-grant institutions to meet the intent of those laws. These institutions need to meet the …
The Readership Has Spoken, Dennis Hinkamp
The Readership Has Spoken, Dennis Hinkamp
Journal of Applied Communications
Thanks to everyone who completed the "Do You Know JAC" readership survey.
Sources And Channels Of Information Used By Educational Program Clients, Glenn D. Israel, Kristen M. Wilson
Sources And Channels Of Information Used By Educational Program Clients, Glenn D. Israel, Kristen M. Wilson
Journal of Applied Communications
Organizations that want to create change through educational programs need to engage clients in a process that makes use of existing communication networks. Most clients use a repertoire of sources and channels for becoming aware of, learning about, and making decisions about practice or technology adoption. This paper focuses on one group of clients served by Cooperative Extension - horse owners - to identify patterns in the sources and channels of information they use. Further, the association between sets of channels and sources is assessed, controlling for relevant client attributes. The results show that horse owners have four correlated sets …
Ace Membership Information; The Agricultural Communications Documentation Center Search System., Joan Thomson
Ace Membership Information; The Agricultural Communications Documentation Center Search System., Joan Thomson
Journal of Applied Communications
ACE membership information; the Agricultural Communications Documentation Center search system.
American Ways: A Guide For Foreigners In The United States And The 10 Lenses: Your Guide To Living And Working In A Multicultural World, Pat Melgares
Journal of Applied Communications
Two book reviews: American Ways: A Guide for Foreigners in the United States, by Gary Althen with Amanda R. Doran and Susan J. Szmania; and The 10 Lenses: Your Guide to Living and Working in a Multicultural World, by Mark A. Williams.
Table Of Contents, Editorial Board And Other Front Matter, Joan Thomson
Table Of Contents, Editorial Board And Other Front Matter, Joan Thomson
Journal of Applied Communications
Editorial front matter and table of contents for vol. 90, no. 4 (2006) of Journal of Applied Communications
Iowa Corn And Soybean Producers' Use Of Communication Channels, Melea A. R. Licht, Robert A. Martin
Iowa Corn And Soybean Producers' Use Of Communication Channels, Melea A. R. Licht, Robert A. Martin
Journal of Applied Communications
The purpose of this study was to determine the agricultural information preferences of corn and soybean producers in Iowa and the implications for agricultural Extension education. The specific objective of this report was to identify how Iowa producers use communication channels to obtain agricultural information. The results will help agricultural Extension educators and communicators make informed decisions regarding program delivery. The study collected data from corn and soybean producers in five focus groups held throughout Iowa. Focus group data were collected as audiotapes and transcriptions. Analysis was performed through theme coding and qualitative data charts. Study findings revealed that a) …
Using Focus Groups To Develop An Extension Home Horticulture Public Radio Program, Courtney Meyers, Tracy Irani, Erin Eckhardt
Using Focus Groups To Develop An Extension Home Horticulture Public Radio Program, Courtney Meyers, Tracy Irani, Erin Eckhardt
Journal of Applied Communications
Since its creation in 1914, Cooperative Extension has evolved to include a variety of traditional and nontraditional program areas. To reach new clientele, Extension must create programs that appeal to more generalized audiences and that communicate public value. One area that has the potential to create public value with nonagriculturalists is home horticulture. The application of marketing analysis, planning, implementation, and management should be used to reach this audience and provide better service. The University of Florida Extension Service uses an integrated marketing communication (IMC) approach to convey the role Extension plays in the state and in local communities. One …
Table Of Contents, Editorial Board, And Other Front Matter, Joan Thomson
Table Of Contents, Editorial Board, And Other Front Matter, Joan Thomson
Journal of Applied Communications
Editorial front matter and table of contents for vol. 90, no. 3 (2006) of Journal of Applied Communications
Musical Chairs: Preparing Extension Communication Units For Inevitable Change, Margaret Herring, Thomas Knecht, Ashley Wood, Carol Whatley, Erik Anderson, Ken Spelke
Musical Chairs: Preparing Extension Communication Units For Inevitable Change, Margaret Herring, Thomas Knecht, Ashley Wood, Carol Whatley, Erik Anderson, Ken Spelke
Journal of Applied Communications
What happens when a new university administration doesn't know what Extension does or why an Extension communication unit exists? In this paper, a group of Extension administrators and faculty examines several reasons university administrators might seek to downsize Extension services or eliminate their communication units. This paper identifies strengths inherent in communication units that will help university administrators understand the importance and contributions of Extension communicators. The paper also explores how to prepare a communication unit for inevitable change, especially if there will be one less chair at the table when the music stops.
Who Is An Ace Member? Results From A 2005 Ace Member Survey, Rebecca Mcgovney-Ingram, Tracy Irani, Ricky Telg
Who Is An Ace Member? Results From A 2005 Ace Member Survey, Rebecca Mcgovney-Ingram, Tracy Irani, Ricky Telg
Journal of Applied Communications
This study describes the demographics of the population of current, active, U.S.-based agricultural communications practitioner respondents in the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) in an effort to gain a better understanding of membership demographics. In fall 2004, the researchers mailed questionnaires to 510 ACE members. Returned questionnaires were accepted through January 2005 and processed in the following months. The overall response rate was 35.1% (n = 179). Analysis of demographic results showed that the majority of U.S. respondents were female (58.8%, n = 104) and Caucasian (95%, n = 168). More …
On Twain, Typewriters, And Technology, Mark Tucker
On Twain, Typewriters, And Technology, Mark Tucker
Journal of Applied Communications
For many ACE members, our feelings about the bundle of electronic innovations we call "communication technology" depend on the day you ask us. On good days, we're thankful for progress; on bad days, some of us long for simpler times.
Ace Membership Information; The Agricultural Communications Documentation Center Search System., Joan Thomson
Ace Membership Information; The Agricultural Communications Documentation Center Search System., Joan Thomson
Journal of Applied Communications
ACE membership information; the Agricultural Communications Documentation Center search system.
Impact Statements: So What? Who Cares?, Bob Rost, Dennis Brown, Dennis Hinkamp
Impact Statements: So What? Who Cares?, Bob Rost, Dennis Brown, Dennis Hinkamp
Journal of Applied Communications
The growing importance attached to impact reporting at landgrant universities around the United States in recent years has made the development and distribution of impact statements a major annual priority in most land-grant university communication offices.
Life Is Fast, Research Is Slow, Dennis Hinkamp
Life Is Fast, Research Is Slow, Dennis Hinkamp
Journal of Applied Communications
Would you conduct research if your job advancement and tenure were not dependent on it? What percentage of ACE members are on the tenure track? Does the JAC need a readership survey or a nonreadership survey?
What Are Agriculture Industry Professionals Trying To Tell Us? Implications For University-Level Agricultural Communications Curricula, David L. Doerfert, René P. Miller
What Are Agriculture Industry Professionals Trying To Tell Us? Implications For University-Level Agricultural Communications Curricula, David L. Doerfert, René P. Miller
Journal of Applied Communications
Two recent activities have solicited the input of professionals on the future of agricultural communications within the agriculture industry. This paper reexamines these industry-based information and research activities for potential themes that could impact the current and future direction of communications-related activities within the agriculture profession. A reexamination of the outcomes of these two activities may provide insight and guidance for curricular and degree changes being considered by university-level agricultural communications educators. The four themes identified and discussed in this article are as follows: (a) the rapidly changing communication needs, wants, and expectations of the agriculture industry; (b) the new …
Bridging Borders: Organizing Short-Term Agricultural Communication Exchange Programs, Emily Rhoades, Roslynn Brain, Ricky Telg, Tracy Irani, Owen Roberts
Bridging Borders: Organizing Short-Term Agricultural Communication Exchange Programs, Emily Rhoades, Roslynn Brain, Ricky Telg, Tracy Irani, Owen Roberts
Journal of Applied Communications
This paper describes the efforts of the University of Florida (located in Gainesville, Florida) and the University of Guelph (located in Ontario, Canada, near Toronto) to jointly develop a unique pilot exchange program for undergraduate and graduate agricultural communication students. The program was designed to encourage students to think critically about agriculture, agricultural communications, and culture in each other's countries. During this exchange, nine University of Guelph students traveled to Florida for one week during their winter breaks and six University of Florida students traveled to Canada during their spring breaks. The exchanges took place in back-to-back weeks. Students met …
Newspaper Coverage Of The Bovine Spongiform Encephalopathy Outbreak In The United States: A Content Analysis, Jamie M. King, D. Dwayne Cartmell Ii, Shelly Sitton
Newspaper Coverage Of The Bovine Spongiform Encephalopathy Outbreak In The United States: A Content Analysis, Jamie M. King, D. Dwayne Cartmell Ii, Shelly Sitton
Journal of Applied Communications
Objectivity is a hallmark of good journalism. Objective news writing is particularly important when covering agricultural issues. In this study, researchers used the Hayakawa-Lowry news bias categories to examine the objectivity of news coverage of the bovine spongiform encephalopathy (BSE) outbreak that occurred December 23, 2003, in the United States. The study looked at 149 articles published in USA Today, The Washington Post, and The Seattle Times, dating from the day of the outbreak to February 10, 2004, when the USDA concluded its investigation of the outbreak. Based on the findings, the three newspapers studied were more objective than judgmental …
Table Of Contents, Editorial Board, And Other Front Matter, Joan Thomson
Table Of Contents, Editorial Board, And Other Front Matter, Joan Thomson
Journal of Applied Communications
Editorial front matter and table of contents for vol. 90, no.2 (2006) of Journal of Applied Communications
Daring To Be Dumb - And Hoping Others Will Join Us, Mark Tucker
Daring To Be Dumb - And Hoping Others Will Join Us, Mark Tucker
Journal of Applied Communications
An introduction from executive editor Mark Tucker.
Podcasting Agriculture News: Producing Portable Audio News For Farmers And Ranchers, Blair L. Fannin
Podcasting Agriculture News: Producing Portable Audio News For Farmers And Ranchers, Blair L. Fannin
Journal of Applied Communications
This article focuses on an emerging technology called podcasting as a new source of Web audio news distribution. Podcasting derives from the words iPod (Apple Inc.'s MP3 audio player) and broadcasting. Audio content, such as news, is compressed into MP3 audio file format and can be automatically downloaded to a computer by subscribing to a Web site's RSS (Really Simple Syndication) feed. The audio file can be transferred to a portable MP3 player, which can be listened to at the user's convenience in just about any setting. The audio files can also be burned onto a CD-ROM and played in …
Bird By Bird: Some Instructions On Writing And Life, Virginia Morgan
Bird By Bird: Some Instructions On Writing And Life, Virginia Morgan
Journal of Applied Communications
Book review of Bird by Bird, by Anne Lamott.
Ace Membership Information; The Agricultural Communications Documentation Center Search System., Joan Thomson
Ace Membership Information; The Agricultural Communications Documentation Center Search System., Joan Thomson
Journal of Applied Communications
ACE membership information; and information on the Agricultural Communications Documentation Center search system.
The Cow That Stole Christmas: Framing The First U.S. Mad Cow Crisis, Marcus A. Ashlock, D. Dwayne Cartmell Ii, Danna B. Kelemen
The Cow That Stole Christmas: Framing The First U.S. Mad Cow Crisis, Marcus A. Ashlock, D. Dwayne Cartmell Ii, Danna B. Kelemen
Journal of Applied Communications
The discovery of bovine spongiform encephalopathy (BSE) in the United States made an impact on the beef industry. Determining how the BSE outbreak was framed by the news media is significant because research indicates that media shape public perceptions. This study examined how several key newspapers framed the 2003 outbreak of BSE in the United States. Determining how the media framed this issue can help communicators ensure bias-free media coverage of similar issues in the future. The study followed established framing analysis categories identified from the literature. There were 149 articles identified in The Washington Post, The Seattle Times, and …
Why We Need The Journal Of Applied Communications: A Lesson From The Andy Griffith Show, Mark Tucker
Why We Need The Journal Of Applied Communications: A Lesson From The Andy Griffith Show, Mark Tucker
Journal of Applied Communications
Editorial: The expression goes that life imitates art.
Roaming The Changing Theoretical Landscape Of Agricultural Communications, James F. Evans
Roaming The Changing Theoretical Landscape Of Agricultural Communications, James F. Evans
Journal of Applied Communications
The author comments on the role and value of dozens of theories and models he has used during more than 50 years of teaching, research, and practice in agricultural communications. The changing usage of these theories reflects changes in the scholarly foundations and practice of agricultural communications and the other disciplines to which it relates. Looking ahead, the author identifies 13 clusters of underused, new, and otherwise potentially valuable theories he believes may strengthen the contributions of this field.
Ace Membership Information; The Agricultural Communications Documentation Center Search System., Joan Thomson
Ace Membership Information; The Agricultural Communications Documentation Center Search System., Joan Thomson
Journal of Applied Communications
ACE membership information; the Agricultural Communications Documentation Center search system.
What's Inside...And Why It Matters, Mark Tucker
What's Inside...And Why It Matters, Mark Tucker
Journal of Applied Communications
How does one rate the quality of a journal? University committees often rely on statistical "impact" ratings or manuscript acceptance rates as the major indicators of a journal's worth.
The Great Deluge: Hurricane Katrina, New Orleans, And The Mississippi Gulf Coast, Linda Foster Benedict
The Great Deluge: Hurricane Katrina, New Orleans, And The Mississippi Gulf Coast, Linda Foster Benedict
Journal of Applied Communications
A book review of The Great Deluge: Hurricane Katrina, New Orleans, and the Mississippi Gulf Coast, by Douglas Brinkley.
Community Leaders' Views On Water Quality Bmps In Kansas, Steve Hill, Terrie Clark, Ted Cable, Kris Boone, Pat Melgares
Community Leaders' Views On Water Quality Bmps In Kansas, Steve Hill, Terrie Clark, Ted Cable, Kris Boone, Pat Melgares
Journal of Applied Communications
Determining which strategic communications efforts can encourage environmentally sustainable behavior requires information on barriers to that behavior. To help assess a Kansas water quality program, researchers examined focus group data from community leaders interested in water issues. Working within the context of the theory of planned behavior and two broader conceptual frameworks, researchers found several major themes indicating support for a broad-based approach to water quality programs. Themes included concepts of home and place, awareness and understanding, relationships, ownership of issues, and money. Findings generally confirmed the need to emphasize multiple points at which intervention strategies can occur, including communication …