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Olfactory Vision: Recollection Of Visual Information Through Smell In Graphic Design, Monica Suarez Argudin

Art and Design Theses

Olfactory Vision is a social study conducted to understand the influence of a scent within graphic design processes, enhancing the recollection of details. Twenty-four random adults were tested. The experiment was divided into three groups, A, B, and C, presenting two sets of cards; the first had symbols, and the second one had typefaces. A summary of the investigation was provided; however, the rose oil fragrance was not revealed, avoiding conditioning the subjects. The participants had an in-person and follow-up questionnaire one week after, testing their short and long-term memory. The results generally showed no significant difference between genders. In …