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The Shapes Of Cultures: A Case Study Of Social Network Sites/Services Design In The U.S. And China, Jin Zhao
The Shapes Of Cultures: A Case Study Of Social Network Sites/Services Design In The U.S. And China, Jin Zhao
English Dissertations
With growing popularity of the use of social network sites/services (SNSs) throughout the world, the global dominance of SNSs designed in the western industrialized countries, especially in the United Sates, seems to have become an inevitable trend. As internationalization has become a common practice in designing SNSs in the United States, is localization still a viable practice? Does culture still matter in designing SNSs? This dissertation aims to answer these questions by comparing the user interface (UI) designs of a U.S.-based SNS, Twitter, and a China-based SNS, Sina Weibo, both of which have assumed an identity of a “microblogging” service, …
A Rhetoric Of Data: How A Technology Company Communicates Research, Laurissa Wolfram-Hvass
A Rhetoric Of Data: How A Technology Company Communicates Research, Laurissa Wolfram-Hvass
English Dissertations
This dissertation provides a new understanding about the role of communication in the User Experience design process. For eight months, I conducted an ethnographic, participatory case study of “the EmailFactory," a mid-sized technology company that builds and runs a web-based email-marketing platform. Throughout the study, I explored how the company collects user research, shares it, and uses it to inform their design process and company decisions. Through this dissertation, I examine the entire rhetorical situation of user experience research at this company: the author (those who gather and share the research), the audience (the designers, developers, corporate executives, other company …