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Articles 1 - 5 of 5
Full-Text Articles in Entire DC Network
Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski
Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski
Honors College Theses
Studies show that hiring decisions can be influenced by an applicant’s social media profile (Broughton et al., 2013) as well as their gender (Garcia-Retamero & Lopez-Zafra, 2009). Women, compared to men, are more likely to face hiring discrimination (Garcia-Retamero & Lopez-Zafra, 2009) and many hiring managers tend to look at an applicant’s social media profiles for additional information during the hiring process (Broughton et al., 2013). There is a lack of substantial research on the combination of these two factors. This study examined the effects of gender and social media type on hiring decisions.
The Role Of Gender On Holistic Grief Effects Experienced By College Students, Christiana Olaleye, Mary Alice Varga
The Role Of Gender On Holistic Grief Effects Experienced By College Students, Christiana Olaleye, Mary Alice Varga
Georgia Journal of College Student Affairs
This study examined the grief effects college students experience when losing a loved one and whether grief effects vary based on gender. Grief effects were outlined by the Holistic Impact of Bereavement and included emotional, cognitive, physical, behavioral, interpersonal, and spiritual effects. The researchers hypothesized that college students would experience all six grief effects, primarily emotional and cognitive effects. The researchers also hypothesized that female students would experience statistically significantly greater grief effects than male students, specifically emotional and cognitive effects. Results indicated a statistically significant difference in the emotional, physical, cognitive, and behavioral grief effects experienced between female and …
The Forgotten Activists Of Georgia: The Black Women Of Savannah, Emily Zanieski
The Forgotten Activists Of Georgia: The Black Women Of Savannah, Emily Zanieski
Honors College Theses
Historians of the Civil Rights Movement in Georgia have primarily focused on how the national movement unfolded in the city of Atlanta. More recent scholarship has highlighted the role Martin Luther King Jr. played in Albany; however, many of these analyses focus on figures within the larger movement rather than focusing on local, grassroots organizers. Additionally, their primary focus tends to be on the role of Black men, leaving behind the voices of Black women who led alongside them. Through a Long Civil Rights Movement (LCRM) approach, I argue that Black women in Savannah, Georgia played an instrumental role in …
Impact Of Model Gender On The Effectiveness Of Advertisements Targeted At Older Viewers: An Analysis In The Context Of Ageing, Corinne Chevalier, Gaelle M. Moal
Impact Of Model Gender On The Effectiveness Of Advertisements Targeted At Older Viewers: An Analysis In The Context Of Ageing, Corinne Chevalier, Gaelle M. Moal
Association of Marketing Theory and Practice Proceedings 2022
Advertising efficiency relies partly on the viewer’s identification to the model used in the ad and model gender facilitates the identification process. Relying on gerotranscendance theory (Tornstam, 2009), we assume that gender identification is not as important to seniors as it used to be when they were younger and that the gender of the model will have no effect on variables of the persuasion process. The results of a survey on 512 seniors aged 60 to 85 reveals that the model’s gender has little impact on the perception of ads by senior viewers. However, matching product gender and model gender …
Event-Related Potentials Differentiate Gender-Based Responses To Brands, William J. Jones, Kelene A. Fercho, Lee A. Baugh
Event-Related Potentials Differentiate Gender-Based Responses To Brands, William J. Jones, Kelene A. Fercho, Lee A. Baugh
Association of Marketing Theory and Practice Proceedings 2022
Despite significant advances in scholarship at the intersection of gender and neuroscience, marketing scholars have failed to capitalize on these developments. This research seeks to fill a gap in the literature by examining brain-related responses to brands as a function of gender using event-related potentials (ERPs), which employs time-locked electroencephalographic (EEG) data. Thirty-three participants (17 female) made evaluations of clothing brands and clothing articles, individually and combined, while their preferences and brain-related data were recorded. Results reveal a gender-based dissociation in the time course of product-brand evaluations and offer new insights for gender selectivity theory.