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Ai-Assisted Stakeholder Management And Organizational Learning: Evidence From The U.S. Intelligent Service Community, Jiyoon An Feb 2024

Ai-Assisted Stakeholder Management And Organizational Learning: Evidence From The U.S. Intelligent Service Community, Jiyoon An

Association of Marketing Theory and Practice Proceedings 2024

Artificial intelligence (AI) has changed business practices, including stakeholder management and organizational learning. Scant research attention has been dedicated to examining methodology to implement for workflow-aware and skillset-savvy, AI-assisted stakeholder management. This paper has conducted natural language processing (bigram) and network analysis to understand AI-assisted stakeholder management practices in the U.S. intelligent service community. Theoretical and managerial implications are discussed.


Newsroom, Georgia Southern University Dec 2022

Newsroom, Georgia Southern University

Newsroom

  • Student-Led Media Group Wins Package of Awards for Innovation


The Consequences Of Business Model Innovation On Market Orientation And Stakeholder Orientation In Disruptive Firms, Zach Moore Jan 2018

The Consequences Of Business Model Innovation On Market Orientation And Stakeholder Orientation In Disruptive Firms, Zach Moore

Association of Marketing Theory and Practice Proceedings 2018

Disruption is the new paradigm of business. Nearly a day goes by without the popular business press heralding a new “disruptor” that has come to lay waste to the existing industrial landscape and radically alter the way in which humanity will live. While this may seem like hyperbole, it is not entirely without merit. The past few decades have seen a tremendous growth of innovations that have caused widespread changes in the ways firms do business. As such, it is essential to understand the antecedents and consequences of innovation and disruption on firms.

In the taxonomy of innovation, there are …


Business Innovation Group (Big) News, Georgia Southern University Aug 2017

Business Innovation Group (Big) News, Georgia Southern University

Business Innovation Group News (2010-2021)

  • BIG Launches Youth Entrepreneurship Program
  • VBOC
  • Quarterly Survey Results Suggest ‘Georgia CEO’ Readers Remain Optimistic
  • SBDC Welcomes New Consultant


Innovative Running Related Researches, Li Li Jun 2017

Innovative Running Related Researches, Li Li

Department of Health Sciences and Kinesiology Faculty Publications

There was a surge in published research related to barefoot running in the past 2 decades, and especially in the past 5 years. For example, the number of returns for “barefoot running” in Google Scholar increased dramatically relative to the search returns for “running” (Fig. 1). “Running” related returns started at about 220,000 in 1997 and peaked at about 376,000 in 2007 (a 0.7 times increase) and gradually decreased to less than 70,000 in 2016. In contrast, “barefoot running” related returns started at 945 in 1997 and peaked at 5010 in 2012 (a 4.3 times increase). Between 2007 and 2012, …


Business Innovation Group (Big) News, Georgia Southern University Sep 2016

Business Innovation Group (Big) News, Georgia Southern University

Business Innovation Group News (2010-2021)

  • Georgia Southern’s Business Innovation Group opens Innovation Incubator and FabLab


Research Express News, Georgia Southern University Mar 2016

Research Express News, Georgia Southern University

Research Express News (2013-2021)

  • Students Compete in the Georgia Southern University Business Innovation Group’s Third Annual 3 Day Startup


Business Innovation Group (Big) News, Georgia Southern University Jan 2016

Business Innovation Group (Big) News, Georgia Southern University

Business Innovation Group News (2010-2021)

  • Dr. Halaby speaks to Savannah CEO about BIG beginnings
  • Dominique Halaby on How the Business Innovation Group at Georgia Southern Came to Be


Social Media In The Financial Services Industry, Nathaniel Gibbs, Perry Haan Jan 2014

Social Media In The Financial Services Industry, Nathaniel Gibbs, Perry Haan

Association of Marketing Theory and Practice Proceedings 2014

Innovative strategies set a company apart from its competitors. Lindsay and Hopkins (2010) said strategy is making the most of a current situation and devising a plan for the future. Likewise, if banks and other financial organizations want to enhance their brands, reduce costs, increase customer satisfaction, boost innovation, increase revenue, and maintain their competitive positions, they need to embrace social media. Social networks are used by marketers to connect and communicate with customers (Mangold & Faulds, 2009). Organizations must be receptive and flexible to remain relevant in the business environment (Bouckenooghe, Devos, & Van den Broeck, 2009). The environment …


Learn What The Luxury Suite Customer Wants!, Peter Titlebaum, Jim Blair, Matthew Brown, Ronald Dick Jan 2013

Learn What The Luxury Suite Customer Wants!, Peter Titlebaum, Jim Blair, Matthew Brown, Ronald Dick

Association of Marketing Theory and Practice Proceedings 2013

In the current difficult economy and global marketplace, there is more competition than ever for businesses to earn and retain sales from customers in each of their respective industries. That is no different in the sports and entertainment industry, particularly in luxury suite sales for stadiums, arenas, and ballparks. In many instances, companies are asking customers about their preferences in regards to current product offerings and about innovations within their company and industry. By listening to the voice of the customer, companies can increase sales, improve client relationships, add to current product offerings, create new and innovative products, and earn …


Innovation And Entrepreneurial Ventures In Sport: Branding Athletes Through Use Of New Media And Technology, Khalid Ballouli, John Grady, Brandon Brown Jan 2013

Innovation And Entrepreneurial Ventures In Sport: Branding Athletes Through Use Of New Media And Technology, Khalid Ballouli, John Grady, Brandon Brown

Association of Marketing Theory and Practice Proceedings 2013

Due to the growing capacity of modern technology to build brands through digital integration and social media networking, athletes have begun to create their own digital presence in efforts to reach a wider target audience. As such, entrepreneurs who develop integrated networks of traditional marketing and social media strategies—designed to increase brand influence in the digital space—are beginning to develop ways in which to capitalize on the monetization of the digital athlete brand. Digital athlete branding involves creating a digital presence for the professional athlete through the development of personal websites, social networks, and new media to provide unique fan …