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Advertising As Epideictic Rhetoric And Its Implications For Ethical Communication, Cem Zeytinoglu

Electronic Theses and Dissertations

In the ancient sense, epideictic rhetoric was considered as a simple opposition to pragmatic discourse, which predominantly was involved with public business. Public business refers to the matters of the polis and the political setting. On the other hand, epideictic does not address to the political or deliberative situations. It addresses the celebrative situations of a community or a society in which values are created and commemorated.

Epideictic is also different from deliberative public discourse in means of approach toward to audience. Deliberative rhetoric asks audience to decide to take a course of action in a public/political business, whereas epideictic …