Digital Commons Network^™

Integrated Marketing Communication As A Discourse: A Problem With Integration, Rana Ramadan

Electronic Theses and Dissertations

Integrated Marketing Communication as a Discourse: A Problem with Integration examines integration within Integrated Marketing Communication (IMC) scholarship in light of Jürgen Habermas’s discourse ethics and related communication ethics literature. Integration is a notion with dual meanings: one is technical, and the other philosophical. Technical integration is a perception management strategy that has been received as the competitive advantage for marketing communication for decades. Habermas’s philosophical/social integration is a communicative act that transmits culturally stored knowledge. It contextualizes norms in an appropriate theoretical framework, and it controls behaviors and personality structures. At the heart of IMC theory is an ambition …

Situating Heirloom Presence Within The Family Narrative: That Is/Was Then, This Is/Was Now, Rachel Savorelli

Electronic Theses and Dissertations

Intramundane objects often become “intergenerational transfers of contaminated objects,” commonly known as heirlooms (Belk 151; Heisley and Cours 425; Holmes). Rather than priceless possessions, heirlooms are mostly ordinary objects, such as photographs and gardening tools. Regardless of rarity or monetary value, as familial artifacts, heirlooms compel an ethic of responsibility. For this project, the term “heirlooming” is a performance of communicative practices of story-telling, ritualizing, and kin-keeping that contribute to heirloom preservation and continuation. A narrative ethics background structures family communication to both make meaning and make sense of ongoing and changing practices across generations. Heirlooms situated within family narratives …

Weathering The Storm: Navigating Urban Ecologies Of Communication In Times Of Crisis, Austin Hestdalen

Electronic Theses and Dissertations

This project explores cities as urban ecologies of communication in which crises emerge and are given significance within the dialogic relations cultivated among public actors attempting to make a living, together, within the shared historical-cultural contexts of everyday life. To describe cities as urban ecologies of communication is to describe them in terms of urban communication and its interdisciplinary foundations in the study of rhetoric, philosophy, planning, policy, architecture, sociology, geography, and media. The first chapter introduces the challenges of urban risk and crisis management within the complex ecologies of communication constituted by cities and reviews how ‘risk’ and ‘crisis’ …

Richard Sennett Calling In Communication Ethics, Lin Gu

Electronic Theses and Dissertations

This project focuses on an interplay between Richard Sennett’s scholarship and the literature of communication ethics. Content from communication ethics provides a better understanding on how Sennett contributes to urban communication in this historical moment, and answers how we can make communication possible in the era of difference.

Sennett’s scholarly concerns starts with a phenomenon that he termed as the fall of public man, which is people’s self-withdrawal from the public domain. Sennett initially credited this to a mismatched “I” and “me” and believes reconciling them would solve the problem. Later, Sennett realizes the self-withdrawal from the public domain has …

Technological Change And The Practice Of Healthcare Communication: Implications For Patient-Centered Care, From A Communication Ethics Perspective, Emmalee Torisk

Electronic Theses and Dissertations

Written in a historical moment marked in many ways by the COVID-19 pandemic and the changes it has wrought, including the increased availability and use of telehealth services, this project attempts to consider the implications of the continued integration of technology into health care, centering on the following essential question: How do technological changes affect the contemporary practice of healthcare communication, particularly that which occurs between the patient—the consumer of health care—and their provider? This dissertation thus considers the ways in which such linkages of technology and health care seem to fit into a larger shift within health care …

An Exploration Of Communication Ethics Scholarship And Economic Spheres, Andrew Tinker

Electronic Theses and Dissertations

This project examines communication ethics scholarship to understand how economics is understood within the field and to establish coordinates for scholars to discuss economic spheres as phenomena that affect communication ethics. Scholars draw from the tradition of virtue ethics to mark communication ethics inquiry as that which explores the practices that protect and promote the “good.” Philosophers of communication and communication ethicists have developed paradigmatic metaphors for the field that allow us to understand the formation of ethical guidelines within communities both familial, corporate, and national, that promote and protect various goods. These metaphors include “hierarchy” and “sameness” from Charles …

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …

A Narrative Of Uncertain Intent: Communication Ethics Literacy And Fbi Counterterrorism Practices, Hannah Karolak

Electronic Theses and Dissertations

This project works in the horizon of one driving question: What value does communication ethics bring to counterterrorism practices in this current moment? Following insights of communication ethics scholars that have come before, this work understands communication ethics as practices that yield social literacy about what matters to an other. This work adds to communication ethics scholarship the following finding: When applied to current and future events, communication ethics literacy affords one a lens for opening and sustaining spaces for creative communicative response. Through five chapters—which work in tandem to perform an application of communication ethics literacy to the current …

Communication And Response-Ability: Levinas And Kierkegaard In Conversation, Beth A. Walter

Electronic Theses and Dissertations

This project contends that hope for ethical communication in a postmodern age lies in the ability to rethink ethics in terms of "existential pathos." To that end, this study locates communicative responsibility in the responsive element of the self-other relation by relying primarily on the work of the twentieth-century Lithuanian-born French philosopher Emmanuel Levinas. I maintain that Levinas's disruption of the philosophical tradition informs a communication ethic comprised of dialectical, dialogical, and rhetorical modes of interpersonal interaction that are fundamentally rooted in an existential understanding of human striving. Further, I assert that these dialectical, dialogical and rhetorical components are best …

Dialogue As The Labor Of Care: Welcoming A Unity Of Contraries, Marie Baker-Ohler

Electronic Theses and Dissertations

Dialogue as the labor of care unfolds a vision of how the philosophy of dialogue can assist us as human beings to enact care in our daily lives. In the end, caring is a unity of contraries; blessing and burden, joy and suffering, necessity and triumph. The invitation of dialogue into the communicative life of caring requires bravery and courage and thus creates strong and rare natures.

The impetus of this vision comes from the work of Martin Buber whose ideas have changed the way we view communication and enrich the way we view caring. The additional metaphor of labor, …

Rhetorical Implications Of 'Professionalism' For Organizational Culture: Praxis Of Mindfulness, Lynda Brown

Electronic Theses and Dissertations

This study arose from listening to the historical moment and the multi-disciplinary concerns for higher levels of 'professionalism' and ethics in organizations. This study adds to the conversation with a vision of 'professionalism' as a guiding narrative embodied by dialogic communication ethics for constructively affecting organizational communication. 'Professionalism' is a constructive hermeneutic marked by organizational plurality and diversity offering a more inclusive interpretation and meaning in the twenty-first century. There are rhetorical implications in 'professionalism' when approaching it from social constructivism which views communication as a function that constitutively creates a reality for the organization. Following in the footsteps of …