Digital Commons Network^™

Outsourcing Our Memory 2.0: Using Walter Ong's Orality/Literacy Studies To Recognize Technologies Effects On Memory, Rishi Raj Bahl

Electronic Theses and Dissertations

At the heart of media ecology is the principle that technology not only deeply influences society, but also controls most aspects of daily life. Additionally, media ecology investigates how media and communication processes profoundly affect human perception and understanding. The pervasive role that technology plays in modern life today has exacerbated the results of technology on human beings. Some of these outcomes are not desirable and may be a hindrance to the progress of our society. This dissertation takes particular interest in the multifaceted consequences that the overuse of technology imposes on our ability to fully utilize our memory.

In …

A Phenomenological Investigation Of Sport And Fandom Through Hans-Georg Gadamer And Maurice Merleau-Ponty, Alexander Regina

Electronic Theses and Dissertations

This project aims to uncover the phenomenological and communicative roots of sport fandom from the fan perspective, taking into account the many ways in which fans come to contact sport and integrate corresponding experiences into their own lives and sense of being in the world. Hans-Georg Gadamer and Maurice Merleau-Ponty are used to understand the conventions of play that manifest in sport, leading not only to the co-creation of the game experience due to the intertwining of spectators and players but also to the interplay of temporal realms that leads to what Gadamer calls the fusion of horizons. Through …

"Can You Hail Me Now?": Brand, Identity, And Althusserian Ideological Interpellation, Jenna Lo Castro

Electronic Theses and Dissertations

A surge in the role of branding within marketing practices has influenced an

industry transformation. A review of recent literature suggests that brand and the branding process have become integral in sustaining and amplifying organizations. This has been particularly influenced by Integrated Marketing Communication’s (IMC) espousal of being a consumer-driven process. As such, this project seeks to explore the current state of branding practices through the vision of French Marxist philosopher, Louis Althusser. Althusser’s philosophy inspects the human capacity to exercise autonomous decision-making and highlights the influence of social structures upon individuals. Through the Althusserian constructs of ideology and interpellation, …

Truth Telling Beyond Borders: An African Perspective, John Twinomujuni

Electronic Theses and Dissertations

The dissertation focuses on answering the question of how can patient’s autonomy, privacy and liberty be safeguarded especially within cultures that do not regard them as primordial principles? In some communities, truth-telling is one of the moral principles unquestioningly inherited from the West. The dissertation will try to compare African and Western perspectives. The African perspective has been chosen to explore through this search hoping that such venture would help in showing how the issue of truth-telling may be approached from such perspective. For instance in the African communalism based on the cardinal point that “I am because we are; …