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The Value Of Design: An Issue Of Vision, Creativity And Interpretation, Mariana Fonseca Braga
The Value Of Design: An Issue Of Vision, Creativity And Interpretation, Mariana Fonseca Braga
DRS Biennial Conference Series
What is the value of design? Why should firms invest in design? The paper aims at clarifying the value of design, its dimensions and its variables (qualitative and quantitative) throughout a literature review and analysis. The premise is that firms invest in design to create value. Design has evolved, becoming closely related to innovation, and the need to clarify its dimensions and relationships to value within firms and society rises. Despite the global growing interest in design, it is not fully understood how it brings benefits to the company. The concept of value is found in a fragmented literature including …
Extracting Design Aesthetic Heuristics From Scientific Literature, Ana Cadavid, Stefany Ruiz-Córdoba, Jorge Maya
Extracting Design Aesthetic Heuristics From Scientific Literature, Ana Cadavid, Stefany Ruiz-Córdoba, Jorge Maya
DRS Biennial Conference Series
Product aesthetics is affected by around 50 variables. These variables interact to shape the user’s aesthetic feeling. During the aesthetic design (AED), the designer only use their intuition and is not aware of most of these variables, taking into account some Gestalt laws and absolute standards of beauty (Golden Proportion). Due to the complex nature of AED, a heuristic approach seems the most appropriate to support this task. This paper describes a method for Aesthetic heuristics extraction from Scientific Literature comprising a protocol for literature selection, extraction and classification of the heuristics. The extraction method is in turn based on …